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  • Design Thinking

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  • For Customer Experience Professionals

    Report

    Report Lead With A Scaled Design Thinking Mindset

    Embrace Design For Customer Obsession
    May 8, 2017 | Ryan Hart

    Some of the most admired, innovative, and valuable companies in the world have embraced the practice of design — not simply to differentiate their products in the market, but also to improve the...

  • For Application Development & Delivery Professionals

    Report

    Report Integrate Design Thinking Into Agile Development

    It's Time To Apply DevOps-Style Collaboration To The Front End Of The Software Life Cycle
    February 3, 2017 | Amanda LeClair, Allegra Burnette

    Customers' rising expectations for software that meets their needs have disrupted traditional software development cycles. To address the quality-at-speed challenge, design and development teams...

  • For Application Development & Delivery Professionals

    Report

    Report Invest In The Next-Generation Technology Skills Required For Digital Business

    Data Science, Design Thinking, And Product Management Head The List
    December 9, 2016 | Claire Schooley

    The process of digital business transformation requires people who have a curious and creative mindset, embrace challenges, and engage in continuous learning. This report presents an overview of...

  • For CIO Professionals

    Report

    Report Master Design Thinking To Accelerate Your BT Agenda

    Processes: The Business Technology Agenda Playbook
    April 18, 2016 | Sharyn Leaver, Martin Gill

    Teams across your business are likely using customer-focused methods to help pursue the business technology (BT) agenda and create digital experiences. Unfortunately, different teams use different...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Master Design Thinking To Accelerate Your Digital Transformation

    April 18, 2016 | Martin Gill, Sharyn Leaver

    Teams across your business are likely using customer-focused methods like journey mapping and Agile development to pursue digital business transformation and create digital experiences....

  • For Customer Experience Professionals

    Report

    Report Case Study: Unlock Design Thinking Skills With A Practical Training Program

    The National University Of Singapore Leads In Asia Pacific With A Pragmatic Design Thinking Curriculum
    January 22, 2016 | Ryan Hart

    A growing number of companies in Asia Pacific are organizing around customer experience (CX) functions and adopting design thinking principles to drive customer-centric transformations, but most...

  • For CIO Professionals

    Report

    Report Brief: Leverage Design Thinking To Spark A Customer-Obsessed Innovation Culture

    Design Thinking Principles Help Create The Confidence To Change
    July 7, 2015 | Frederic Giron, Ryan Hart

    The digital world your company now operates in requires a radically different corporate culture — one that's obsessed with improving the customer experience and encouraging a more open,...

  • For Customer Experience Professionals

    Report

    Report Case Study: Design Thinking Drives Innovation With Drop, A Connected Kitchen Product

    October 14, 2014 | Allegra Burnette

    Drop is a new iPad-connected kitchen scale that seeks to reduce bakers' anxiety and enhance the social experience of making food. To accomplish this goal, the team at Drop followed a...

  • For Enterprise Architecture Professionals

    Report

    Report Design Thinking Reshapes EA For Dynamic Business

    Redesign Your EA Program For Front-Office Engagement
    September 11, 2013 | Clay Richardson

    Customer-facing business executives are turning to cutting-edge service design firms to help launch new services that tap digital to deliver differentiated customer experiences. Unfortunately,...

  • For Enterprise Architecture Professionals

    Report

    Report Design For Disruption: Take An Outside-In Approach To BPM

    Embrace Design Thinking To Drive Customer-Centric BPM Initiatives
    June 12, 2013 | Clay Richardson

    Business architects and business process professionals have traditionally focused on designing durable business processes that can stand the test of time. However, new technology disruptors such as...