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  • Data Classification

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  • For B2C Marketing Professionals

    Report

    Report Data Management Platforms Fail To Meet Power-User Expectations

    Savvy Marketer Skills Outpace DMP Capabilities
    January 30, 2018 | Susan Bidel, Samantha Merlivat

    The Forrester Wave™: Data Management Platforms, Q2 2017 is the third examination of the technical capabilities of the participating data management platform (DMP) vendors. The rubber meets the...

  • For Security & Risk Professionals

    Report

    Report Rethinking Data Discovery And Classification Strategies

    Strategic Plan: The Data Security And Privacy Playbook
    June 9, 2017 | Heidi Shey

    Security and risk (S&R) pros can't expect to adequately protect customer, employee, and sensitive corporate data and IP if they don't know what data exists, where it resides, how valuable it is to...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Classification For Security And Privacy

    Firms That Understand The Value Of Data Classify Their Data
    February 24, 2017 | Heidi Shey

    Data classification is a core component of defining and understanding data that security and risk (S&R) pros must protect, as well as identifying the way employees should handle it and the types of...

  • For Application Development & Delivery Professionals

    Report

    Report Data And Content Classification: Your Trusted Information Backbone

    January 14, 2009 | Rob Karel, Leslie Owens

    The information that powers your business — like a sales forecast or voice of the customer analysis — mixes data (such as inventory counts) and content (such as promotional strategies). Enterprises...

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