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  • Digital Experience Platforms

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  • For Application Development & Delivery Professionals

    Report

    Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    October 18, 2017 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to plan your technology road map. You must pursue two paths...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    October 3, 2017 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Platform Trends, 2017

    Landscape: The Digital Experience Delivery Playbook
    September 21, 2017 | Mark Grannan, Ted Schadler

    Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q3 2017

    Oracle Leads An Evolving Market With A Balance Of Product And Platform
    September 21, 2017 | Mark Grannan, Ted Schadler

    In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle,...

  • For Application Development & Delivery Professionals

    Report

    Report The State Of Digital Experience Delivery, 2017

    Benchmarks: The Digital Experience Delivery Playbook
    April 28, 2017 | Danielle Jessee, Mark Grannan

    In Q1 2017, Forrester surveyed 294 digital experience (DX) decision makers about their strategies for the next 12 months. We found that they're struggling to optimize past investments. Both...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

    Tools And Technology: The Digital Experience Delivery Playbook
    January 19, 2017 | Mark Grannan

    Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Digital Experience Platform Technologies, Q3 2016

    September 13, 2016 | Mark Grannan

    Organizations face an expanding ecosystem of technology supporting digital customer experiences, but they're falling behind on using the technology to provide great experiences. Application...

  • For Application Development & Delivery Professionals

    Report

    Report Spice Up Your Digital Experience Platform With Open Source Flavors

    Open Source's Pervasiveness Forces Decision-Makers To Learn More Before Making Investments
    August 3, 2016 | Mark Grannan

    Historically driven by grassroots developers, adoption of open source digital experience (DX) software is expanding, due in part to commercial vendors — many of which support free community...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology And Delivery Priorities, 2016

    May 17, 2016 | Anjali Yakkundi

    Forrester recently surveyed 115 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies in...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Platforms

    Three Classes Of Vendors Tackle The Multichannel Experience Mandate
    May 16, 2016 | Mark Grannan, Danielle Jessee

    Application development and delivery (AD&D) professionals need an array of software to create and manage the digital experience (DX). They must evaluate, implement, integrate, and build front-end...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Digital Platform Engineering Services, Q2 2016

    The Seven Vendors That Matter Most And How They Stack Up
    April 22, 2016 | Nate Fleming, John McCarthy

    In our 15-criteria evaluation of digital platform engineering services (DPES) firms, we identified seven vendors making inroads in this emerging business technology services market — EPAM Systems,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Why You're Stuck With Content And Commerce Platforms For Now

    Balance eCommerce And Web Content Management Platforms To Serve The Digital Customer Experience
    February 4, 2016 | Clement Teo

    Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

  • For Application Development & Delivery Professionals

    Report

    Report Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

    Push Vendors And Service Providers To Describe Benefits, Not Cloud Marketing-Speak
    August 7, 2015 | Ted Schadler, Mark Grannan, Anjali Yakkundi

    The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major digital experience platform vendors like Adobe and SAP hybris are now embracing the cloud to...

  • For Application Development & Delivery Professionals

    Report

    Report You Can't Personalize Digital Experiences Without Predictive

    Predictive Analytics Solutions Are The Personalization Engine That Digital Experience Platforms Lack
    March 10, 2015 | Anjali Yakkundi, Rowan Curran

    Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

    New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP
    February 26, 2015 | Mark Grannan

    On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

    November 7, 2014 | Mark Grannan, Stephen Powers

    Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Digital Experience Delivery Platforms — Early Days, Early Lessons Learned

    Vendors' Marketing Visions Are Clearer Than The Product Capabilities — Or Most Companies' Needs
    October 15, 2014 | Ted Schadler

    Vendors are buying, building, and integrating their way toward platforms designed to help companies deliver omnichannel experiences across commerce, content, and campaigns. "The Forrester Wave™:...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions
    July 22, 2014 | Stephen Powers, Mark Grannan, Anjali Yakkundi

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

  • For Application Development & Delivery Professionals

    Report

    Report From Geek To Enterprise Chic: Open Source Digital Experience Tools Gain Traction

    Open Source Software Applications Move Out Of The Basement And Into The Boardroom To Power Next-Gen Digital Experiences
    May 22, 2014 | David Aponovich

    Adoption of open source digital experience software, historically driven by grassroots developers, is expanding in part due to commercial vendors, many of whom support free community versions of...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Platforms From Agencies And SIs: What's The Secret Sauce?

    Service Providers Still Have Much To Prove With Their PaaS Offerings
    April 21, 2014 | Anjali Yakkundi

    Over the past year, many agencies and systems integrators have begun white labeling and directly licensing/selling digital experience platforms as a platform as a service (PaaS). This includes...

  • For Application Development & Delivery Professionals

    Report

    Report The State Of Digital Experience Delivery, 2014

    April 1, 2014 | Anjali Yakkundi, Mark Grannan

    Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2014: Digital Experience Delivery Matures With Smart Investment

    AD&D Should Adjust Priorities To Build And Buy Appropriate Tools
    February 3, 2014 | Mark Grannan, Stephen Powers

    Digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations evidenced by adoption patterns for smartphones, Facebook, or Snapchat. Given the frantic...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

    Adobe Offers A Leading Combination Of Strategy And Resources
    April 8, 2013 | Stephen Powers, David Aponovich

    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...