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  • Online Testing

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  • For Customer Insights Professionals

    Report

    Report Elevate Your Online Testing Program With A Continuous Optimization Approach

    Benchmarks: The Digital Intelligence Playbook
    February 15, 2018 | James McCormick

    Online testing approaches are the core of a continuous optimization strategy to deliver the best possible customer experiences by iteratively improving customer interactions. This report assesses...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Digital Intelligence, Q2 2016

    April 26, 2016 | James McCormick

    Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantly...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Online Testing Platforms, Q3 2015

    The Eight Providers That Matter Most And How They Stack Up
    September 22, 2015 | James McCormick

    In our 40-criteria evaluation of online testing platform providers, we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Online Testing Platforms, Q1 2013

    How Seven Vendors Are Addressing The Evolution Of Online Testing
    February 7, 2013 | Joe Stanhope

    In Forrester's 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and...

  • For Customer Insights Professionals

    Report

    Report The State Of Online Testing 2011

    Online Testing Programs Require Investment To Achieve Scale
    February 22, 2012 | Joe Stanhope

    In Q4 2011, Forrester surveyed 71 online testing practitioners about their online testing practices. Online testing has broad appeal for addressing a variety of challenges on websites of all sizes,...

  • For Customer Insights Professionals

    Report

    Report Defining A Scalable Site Optimization Process

    Process Enables Sustained Online Testing Success
    November 29, 2010 | Joe Stanhope

    Online testing is an extremely effective site optimization technique, but few Customer Intelligence (CI) professionals have successfully scaled their testing initiatives to affect customer...

  • For Customer Insights Professionals

    Report

    Report The State Of Online Testing 2010

    Findings From The Forrester Wave™ Evaluation On Online Testing
    November 17, 2010 | Joe Stanhope

    During the Forrester Wave™ evaluation of online testing applications, we surveyed 79 online testing customers about their vendor partnerships and online testing practices. Online testing's ability...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Online Testing, Q3 2010

    Adobe And Autonomy Lead A Pack Of Strong Performers
    August 13, 2010 | Joe Stanhope

    In Forrester's inaugural evaluation of online testing vendors, we researched eight companies across 82 criteria. We found that Adobe and Autonomy lead the pack because of their consistent strength...

  • For Customer Insights Professionals

    Report

    Report The Online Testing Vendor Landscape

    A Mature Discipline Offers The Next Frontier In Site Optimization
    October 20, 2009 | John Lovett

    Online testing is an underused technology solution in the burgeoning field of Web site optimization. Numerous methodologies and testing disciplines exist, each with evidence of success in improved...

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