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  • Direct To Consumer

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  • For eBusiness & Channel Strategy Professionals


    Report Selling Direct-To-Consumer Online In China

    Brands Must Embrace Sales Channels Beyond Marketplaces
    July 25, 2014 | Kelland Willis

    eBusiness professionals responsible for driving online growth in China should consider the long-term benefits of selling direct-to-consumer (DTC) online. Not only does selling DTC promise higher...

  • For CMO Professionals


    Report The Marketing Case For A Branded Sales Channel

    Marketers Must Look Beyond Incremental Sales And Margins To Assess The Full Impact Of A Direct Sales Channel
    February 1, 2013 | Fortune Alexander

    Every product category has a set of competitors that have a branded route to the customer — such as The Body Shop in cosmetics, Gap in apparel, and Apple in consumer electronics — while still...

  • For eBusiness & Channel Strategy Professionals


    Report Establishing A Global Direct Online Sales Footprint

    An Analysis Of B2C Manufacturers' International Expansion
    January 26, 2012 | Zia Daniell Wigder

    Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

  • For CMO Professionals


    Report Orchestrate Direct-To-Consumer Sales As Part Of Your Brand Experience

    February 3, 2011 | Mary Beth Kemp

    The hope of greater margins and more control may drive a consumer goods company to embrace direct-to-consumer (DTC) sales. But while those are sound reasons to sell directly, they sell the value of...

  • For B2C Marketing Professionals


    Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    May 22, 2009 | Thomas Husson

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...

  • For Customer Insights Professionals


    Report Can The eCommerce Platform Do It All?

    Direct Marketers Will Find That Some Tools Are Missing
    March 9, 2009 | John Lovett

    Forrester Research recently reviewed B2C eCommerce platforms on their current offerings, strategy, and market presence. This research reveals that eCommerce offerings have progressed in strength...

  • Report

    Report Humanizing Direct-To-Consumer Marketing

    Experts Say A New Vision For DTC Is The Key To Innovation
    January 30, 2008 | Chloe Stromberg

    Direct-to-consumer (DTC) pharmaceutical marketing has a bad image, one that hampers marketing effectiveness. At this year's DTC In The Age Of Innovation conference, experts focused on solving this...

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