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  • For Application Development & Delivery Professionals

    Report

    Report Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook
    December 4, 2017 | Mark Grannan

    Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the...

  • For Application Development & Delivery Professionals

    Report

    Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    October 26, 2017 | Danielle Jessee, Mark Grannan

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right...

  • For Application Development & Delivery Professionals

    Report

    Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    October 18, 2017 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to plan your technology road map. You must pursue two paths...

  • For Application Development & Delivery Professionals

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    Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook
    October 11, 2017 | Danielle Jessee, Mark Grannan

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    October 3, 2017 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • For Application Development & Delivery Professionals

    Report

    Report The Integration Imperative Of Digital Experiences

    Vision: The Digital Experience Delivery Playbook
    September 29, 2017 | Mark Grannan

    Customers demand consistent and contextual experiences, yet digital experience (DX) strategies, teams, and technologies often reinforce silos across a customer's journey. Application development...

  • For Application Development & Delivery Professionals

    Report

    Report Your Digital Experience Technology Strategy Starts With A Customer Journey Map

    Strategic Plan: The Digital Experience Delivery Playbook
    September 29, 2017 | Ted Schadler

    As firms like REWE Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Platform Trends, 2017

    Landscape: The Digital Experience Delivery Playbook
    September 21, 2017 | Mark Grannan, Ted Schadler

    Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their...

  • For Application Development & Delivery Professionals

    Report

    Report Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook
    May 23, 2017 | Mark Grannan, Stephen Powers

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with...

  • For Application Development & Delivery Professionals

    Report

    Report The State Of Digital Experience Delivery, 2017

    Benchmarks: The Digital Experience Delivery Playbook
    April 28, 2017 | Danielle Jessee, Mark Grannan

    In Q1 2017, Forrester surveyed 294 digital experience (DX) decision makers about their strategies for the next 12 months. We found that they're struggling to optimize past investments. Both...

  • For Application Development & Delivery Professionals

    Report

    Report Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook
    January 27, 2017 | Danielle Jessee, Anjali Yakkundi

    Customers demand familiar and contextual experiences, yet digital experience (DX) strategies and technologies have traditionally been sovereign, often supported by different teams with different...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

    Tools And Technology: The Digital Experience Delivery Playbook
    January 19, 2017 | Mark Grannan

    Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end...

  • For Application Development & Delivery Professionals

    Report

    Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    January 13, 2017 | Mark Grannan, Danielle Jessee

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology And Delivery Priorities, 2016

    May 17, 2016 | Anjali Yakkundi

    Forrester recently surveyed 115 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies in...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Delivery Service Providers In Asia Pacific, 2015

    A Nascent Ecosystem Presents A Variety Of Options — And Some Traps — To Companies In The Region
    October 7, 2015 | Frederic Giron

    Delivering digital customer experiences across branded digital touchpoints, including web and mobile, requires a broad set of skills: customer experience (CX) strategy, user experience (UX),...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: Digital Experience Delivery Service Providers, 2015

    Players With Vastly Different DNAs Scramble To Help Create, Design, And Deliver Digital Customer Engagement
    April 24, 2015 | Anjali Yakkundi

    Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX),...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Multidisciplinary Tag Management Will Boost Your Digital Experience Delivery

    March 30, 2015 | Mark Grannan

    Web browsers assemble pages from a growing number of third-party content sources, and third-party trackers measure aspects of the experience. This complexity slows experiences and fragments digital...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

    New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP
    February 26, 2015 | Mark Grannan

    On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing...

  • For Application Development & Delivery Professionals

    Report

    Report What Do You Need From Your Digital Experience Services Partner?

    Firms Must Look To Services Partners That Support Omnichannel Digital Customer Experience Delivery
    February 17, 2015 | Anjali Yakkundi

    A decade ago, companies engaged in a "battle for eyeballs." They spent money driving undifferentiated traffic to their websites under the belief that more was better. But today, companies need to...

  • For Application Development & Delivery Professionals

    Report

    Report Create A Road Map To Guide Digital Experience Delivery

    February 10, 2015 | Ted Schadler

    To deliver great digital experiences, application development and delivery (AD&D) professionals must deploy the right technology for customers — and, of course, for your marketing and business...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

    November 7, 2014 | Mark Grannan, Stephen Powers

    Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Digital Experience Delivery Platforms — Early Days, Early Lessons Learned

    Vendors' Marketing Visions Are Clearer Than The Product Capabilities — Or Most Companies' Needs
    October 15, 2014 | Ted Schadler

    Vendors are buying, building, and integrating their way toward platforms designed to help companies deliver omnichannel experiences across commerce, content, and campaigns. "The Forrester Wave™:...

  • For Application Development & Delivery Professionals

    Report

    Report The 10 Questions To Help Find The Best-Fit Digital Experience Partner

    Separate The Imposters From The Real Deal For Digital Experience Delivery Services
    July 29, 2014 | Anjali Yakkundi

    The scope of what constitutes a digital agency's capabilities has expanded to the point where it can mean almost anything. For digital experience delivery work, this includes everything from...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions
    July 22, 2014 | Stephen Powers, Mark Grannan, Anjali Yakkundi

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

  • For Application Development & Delivery Professionals

    Report

    Report Create Your Digital Experience Delivery Strategy

    July 2, 2014 | Ted Schadler

    Digital customer experience isn't the next big opportunity for application development and delivery (AD&D) professionals; it's here now. Business leaders responsible for marketing, sales, and...