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  • Smart Home

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  • For CMO Professionals

    Report

    Report Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global

    September 14, 2016 | James L. McQuivey

    On September 14, 2016, Amazon announced the availability of Amazon Echo outside the US in its two largest European markets — the UK and Germany. At the same time, Amazon announced a new version of...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Smart Home Devices Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    May 11, 2016 | Shaurya Priya

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the installed base of smart home devices and systems in the US. We also look at the number of households that...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: IoT And Analytics Startups Can Turn Insurers Into "The Good Guys"

    Insurers Deliver Broader Services, Greater Engagement, And More Value With New Technologies
    March 1, 2016 | Craig Le Clair, Ellen Carney

    The property and casualty (P&C) insurance industry is notoriously conservative. But in the age of the customer, this old-guard loyalty to the status quo needs to change. In this brief, Forrester...

  • For CIO Professionals

    Report

    Report The Smart Home Finally Blossoms

    Connected Home Activities Will Challenge CIOs To Support Smart Products That Deepen Customer Engagement
    July 27, 2015 | Frank E. Gillett

    After decades of poorly executed home automation systems and gadgets, startups are taking advantage of mobile tech advances to deliver slick smart home devices that support a wide range of...

  • For CIO Professionals

    Report

    Report Brief: Nest Hatches Smart Home Futures With Traditional Partners And Incremental Products

    Nest's Announcement Shows That Smart Home Leaders Will Partner With Utilities And Insurance For Long-Term Success
    July 23, 2015 | Frank E. Gillett

    After a very long product hiatus, Nest — the smart home device company acquired by Google in January 2014 — finally came up with a new offering. On June 17, 2015, it announced new...

  • For B2C Marketing Professionals

    Report

    Report The Networked Digital Home Is Well Established, But The Smart Home Is Still Nascent

    North American Consumer Technographics®
    June 18, 2015 | Gina Fleming

    The US digital home continues to evolve, and Forrester has been tracking this evolution for more than a decade. Year after year, we've witnessed the home becoming more digital and more connected....

  • For Enterprise Architecture Professionals

    Report

    Report The Top Emerging Technologies To Watch: Now Through 2020

    Make These Emerging Technologies Part Of Your BT Agenda
    October 31, 2014 | Brian Hopkins, Frank E. Gillett

    Emerging technology plays a big role in firms' profitability and their customers' digital experiences. Yet enterprise architects struggle with the speed of new technology delivery and constantly...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies Through 2020 — The CIO Perspective

    CIOs Need To Make Emerging Technologies Part Of Their BT Agenda
    October 31, 2014 | Frank E. Gillett, Brian Hopkins

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Companies that create and lead in new disruptive...

  • For Customer Experience Professionals

    Report

    Report Case Study: Design Thinking Drives Innovation With Drop, A Connected Kitchen Product

    October 14, 2014 | Allegra Burnette

    Drop is a new iPad-connected kitchen scale that seeks to reduce bakers' anxiety and enhance the social experience of making food. To accomplish this goal, the team at Drop followed a...

  • For CMO Professionals

    Report

    Report Brief: Google's Nest Buys Dropcam To Disrupt Digital Lifestyle

    CMOs' Strategies Must Tackle Environmental Scanning
    July 16, 2014 | James L. McQuivey

    As June 2014 drew to a close, the tech press assembled in San Francisco to cover announcements from the annual Google I/O developer's conference. But the media mostly missed a significant...

  • For B2C Marketing Professionals

    Report

    Report The Increasing Sophistication Of The European Digital Home

    European Consumer Technographics®
    June 26, 2014 | Reineke Reitsma

    The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

  • For CIO Professionals

    Report

    Report Quick Take: Connected-Home News Obscures Advances In Offerings For A Broader Audience

    iControl, Insteon, And Microsoft Push Connected-Home Solutions — But Need To Add Simple Devices That Solve Mobile Moments
    May 20, 2014 | Frank E. Gillett

    Last week, iControl Networks touted new customer survey data on smart-home systems, while Insteon announced the first connected-home solution kits and modules tailored for and codeveloped with...

  • For CIO Professionals

    Report

    Report Pioneer Vendors: Smart, Connected Products For The Internet Of Things

    Five Startups Transforming Customer Experience In A Connected World
    January 6, 2014 | Frank E. Gillett

    Many companies are rethinking the nature of their products and services as connectivity and control become easier. Smarter, more connected products are being enabled as the Internet of Things (IoT)...

  • For CIO Professionals

    Report

    Report The Internet Of Things Comes Home, Bit By Bit

    Digital Homes Will Get Smart In Small Steps
    December 23, 2013 | Frank E. Gillett

    The connected world's tendrils are expanding far and wide to gear like farm equipment and parking meters, yet most consumers' homes remain a simple endpoint of connectivity whose intelligence is...

  • For B2C Marketing Professionals

    Report

    Report The Increasing Sophistication Of The Digital Home

    North American Consumer Technographics®
    November 22, 2013 | Gina Fleming

    The US digital home has undergone major disruption in the past decade. Five years ago, the digital home was just starting to see the early stages of consumer home networking; today, the digital...

  • For B2C Marketing Professionals

    Report

    Report There Is No Internet Of Things — Yet

    October 17, 2013 | Sarah Rotman Epps

    Sensor-embedded objects — the endpoints that compose the so-called "Internet of Things" — present marketers with the opportunity to learn more about their customers and the way they use...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Canada

    North American Consumer Technographics®
    July 23, 2013 | Gina Fleming

    This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Online Access Forecast — Broadband, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    April 22, 2013 | Jeff Wray

    Online households and broadband households by access platform (DSL, cable, and fiber) for the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Includes...

  • For B2C Marketing Professionals

    Report

    Report "Smart Body, Smart World" For Marketers

    Sensor Devices Disrupt Marketing Practices
    March 26, 2013 | Sarah Rotman Epps

    Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Connected Devices Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    December 31, 2012 | Jitender Miglani

    Adoption and ownership of game console devices, Blu-ray Disc players, and HDTVs among US households. Includes unit sales and installed base of: 1) game consoles (PS3, Xbox 360, Wii, etc.) by...

  • For B2C Marketing Professionals

    Report

    Report Forrester Research Online Access Forecast -- Broadband, 2012 To 2017 (US)

    ForecastView Spreadsheet
    October 5, 2012 | Jeff Wray

    Forecasts broadband households by platform (DSL, cable, fiber, satellite, and other) as well as broadband users. Includes number of broadband households with bundled service...

  • For B2C Marketing Professionals

    Report

    Report The Tablet-TV Connection

    April 11, 2012 | Sarah Rotman Epps

    Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

  • For CMO Professionals

    Report

    Report Why Marketers Must Integrate TV And Video Strategies

    January 5, 2012 | Tracy Stokes

    In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®
    November 2, 2011 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

  • For B2C Marketing Professionals

    Report

    Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
    October 25, 2011 | Thomas Husson

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

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