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  • Consumer Packaged Goods (CPG)

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  • For Application Development & Delivery Professionals

    Report

    Report Aligning Emerging Technologies With Retail Operations Priorities

    Use Emerging Technologies To Improve Asset Productivity, Labor Productivity, And Customer Experience
    April 4, 2017 | George Lawrie

    In 2015 Americans returned $260 billion in merchandise to retailers, or 8% of all purchases. In grocery, the opportunity cost of stock-out amounts to 4% of gross revenues. Retailers' heavy...

  • For CIO Professionals

    Report

    Report Six Strategies To Strengthen Your Company's Digital DNA

    Assessment: The CIO Digital Business Transformation Playbook
    February 17, 2017 | Nigel Fenwick

    Digital transformation is a journey, not a destination. And every journey has a starting point. What you do next depends on where you begin. Use this self-assessment to find out where your company...

  • For Application Development & Delivery Professionals

    Report

    Report Sharpen Trade Management For Improved Point-Of-Purchase Conversion

    How To Deliver Applications For Effective Trade Management
    November 29, 2016 | George Lawrie

    Seventy percent of consumers make brand decisions in the store, but attempts made by brands to engage them via mobile applications have had limited success. This research shows how to equip a...

  • For B2C Marketing Professionals

    Report

    Report Patrón Extends Brand Value Through Innovation With Intelligent Agents

    A Market Leader Agilely Adapts To Consumer Trends Using Amazon's Voice-Controlled Alexa
    November 9, 2016 | Jennifer Wise

    To maintain market leadership, consumer brand heavyweight Patrón is positioning innovation as a key brand tenet to keep pace with its hyper-connected consumers. Part of the strategy? An Amazon...

  • For Enterprise Architecture Professionals

    Report

    Report Deliver Outstanding Customer Experience With Agile Resource Management

    Business Case: The Strategic Portfolio Management Playbook
    October 25, 2016 | Margo Visitacion

    Delivering outstanding customer experiences at speed requires companies to seamlessly combine planning and delivery. Firms making the transition to digital business more frequently use technology...

  • For CIO Professionals

    Report

    Report 2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Steady US Economic Growth And The BT Agenda Will Drive 5% Tech Market Growth In 2017
    October 17, 2016 | Andrew Bartels

    CIOs and their business partners prepare their tech budget plans based on their own businesses' strategy and requirements. Still, it can be useful to look at what other firms are doing, especially...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Four Strategies To Bridge The eCommerce Enterprise Application Gap

    Practical Steps To Prepare Your Enterprise Backbone For Digital Business
    July 19, 2016 | George Lawrie

    In the past few years, firms have spent heavily on customer experience, but in many cases have failed to adapt their core systems to new trading conditions. Their legacy supply chain and inventory...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Retail And CPG Collaboration Platforms

    Collaborate On Insight And Actions For Joint Success
    May 5, 2016 | George Lawrie

    Retailers and consumer brands spend heavily on business-to-business (B2B) messaging to coordinate their efforts to serve markets. But their messaging is often too slow and error-prone to compete...

  • For Infrastructure & Operations Professionals

    Report

    Report Case Study: Land O'Lakes Optimized Event Automation To Solve Business-Critical Issues

    Reducing The Noise Of Noncritical Events Revealed Which Problems To Address
    December 17, 2015 | Milan Hanson

    Looking beyond operational events to business health and service availability is important in the age of the customer. Land O'Lakes faced this challenge: The I&O team needed to shift its event...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Managing The Transition To SaaS Applications For Retail And CPG

    December 3, 2015 | George Lawrie

    Application development and delivery (AD&D) pros in consumer packaged goods (CPG) and retail industries are racing to adapt their application portfolios to a more external customer focus. Our data...

  • For B2C Marketing Professionals

    Report

    Report The Best And Worst Of Email Marketing, 2015

    December 2, 2015 | Shar VanBoskirk, Rebecca McAdams

    This report helps marketing leadership professionals benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial...

  • For CIO Professionals

    Report

    Report 2016 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Where The BT Agenda Is Driving The Most Change
    November 17, 2015 | Andrew Bartels

    This is the time of year when CIOs and their business partners are preparing their 2016 tech budget plans. To help, this report provides our current forecast for the US tech market in aggregate, by...

  • For B2C Marketing Professionals

    Report

    Report Case Study: Unilever Designs Content Around Customer Interests, Not Products

    The All Things Hair Program Reinvents Brand Marketing To Address 11 Billion Annual Hair Care Searches
    September 22, 2015 | Ryan Skinner

    The world's third-largest consumer packaged goods (CPG) company does not radically change how it goes to market often; this case study explores how Unilever did just that. It began when the CPG...

  • For Customer Insights Professionals

    Report

    Report Case Study: Succeed With Social Intelligence In China

    Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data
    July 1, 2015 | Gene Cao

    Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...

  • For Application Development & Delivery Professionals

    Report

    Report CPG Brand And Retail Channel Collaboration — From Signaling To Synchrony

    CPG And Retail Collaboration In The Digital Age Of The Customer
    April 23, 2015 | George Lawrie

    Application development and delivery (AD&D) professionals in retail and consumer packaged goods (CPG) have invested significant effort in traditional electronic data interchange (EDI) messaging to...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: Trade Promotion Management

    Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications
    April 22, 2015 | George Lawrie

    Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: Maybelline Chooses Responsive Web Design Over Mobile Apps

    The Cosmetics Retailer Built A Mobile Solution To Engage Mobile Customers In 10 Asia Pacific Countries
    March 9, 2015 | Katyayan Gupta

    Companies operating in Asia Pacific (AP) need to adopt a mobile-first strategy when engaging customers and prospects. But the high degree of mobile device heterogeneity in terms of screen sizes and...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2015: Systems Of Engagement Will Shape The Retail And CPG Application Landscape

    November 19, 2014 | George Lawrie

    RadioShack reported its tenth consecutive quarterly loss in August 2014, blaming eroding topline growth, declining gross margins, and high inventory levels. Similar woes wrecked household names in...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: CPG's Digital Future

    How CPG Brands Will Adapt To Digital Disruption
    October 28, 2014 | George Lawrie

    Consumer packaged goods (CPG) brands face intense threats from an accelerating rate of new product introduction and the erosion of brand loyalty. They also face grueling competition in a race to...

  • For Application Development & Delivery Professionals

    Report

    Report Increase Flexibility By Embracing Future Business And Technology Trends

    October 24, 2014 | Jost Hoppermann, Paul D. Hamerman

    This report outlines Forrester's vision for the future of business applications. It summarizes the key business drivers and trends that are reshaping the value proposition of business applications....

  • For CIO Professionals

    Report

    Report US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    October 22, 2014 | Andrew Bartels

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech...

  • For Application Development & Delivery Professionals

    Report

    Report Case Study: Old Dutch Foods Masters Employees' Mobile Moments

    A Modern Application Approach Optimizes Manufacturing, Distribution, And Sales

    It's easy for development teams to focus their mobile app development efforts exclusively on meeting customers in their mobile moments. But employees also have mobile moments, and there's just as...

  • For B2C Marketing Professionals

    Report

    Report Case Study: Nestlé China Raises The Social Media Measurement Bar For Its Ice Cream Brands

    July 2, 2014 | Xiaofeng Wang

    Marketers in China are struggling to effectively measure their investments in social media. Most of them are still at the early-maturity stage of social media measurement — focusing on basic...

  • For B2C Marketing Professionals

    Report

    Report The Best And Worst Of Email Marketing, 2014

    June 20, 2014 | Shar VanBoskirk

    This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services,...

  • For B2C Marketing Professionals

    Report

    Report Mobile In Japan: What Marketers Need To Know

    May 20, 2014 | Thomas Husson

    While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

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