129 results in Reports
Sort by:
Refine
  • Gaming

Search Results

  • For Customer Experience Professionals

    Report

    Report Brief: What CX Pros Can Learn From Pokémon Go

    Anticipatory CX Meets Augmented Reality In This Worldwide Smash Hit
    October 17, 2016 | Ryan Hart, James L. McQuivey

    The Pokémon Go phenomenon has washed across the globe like a tsunami, and while the pace at which it is subsiding is as rapid as its inundation, it leaves valuable customer experience (CX) lessons...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How GameStop Is Fighting Disruption

    May 10, 2016 | Sucharita Mulpuru

    Like many companies in the physical media sector, video game retailers face disruption from mobile devices, digital distribution, and intense competition. This case study provides eBusiness...

  • For Customer Insights Professionals

    Report

    Report Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

    Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance
    March 24, 2016 | Gene Cao

    Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...

  • For B2C Marketing Professionals

    Report

    Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

    North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps
    March 10, 2015 | Nicole Dvorak

    As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

  • For Customer Insights Professionals

    Report

    Report Sharpen Your Competitive Edge With A Digital Intelligence Strategic Plan

    December 5, 2014 | James McCormick

    As customers effortlessly move across digital touchpoints and as marketing campaigns span an increasing number of channels, the need for comprehensive analytics has never been greater. But...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

    ForecastView Spreadsheet
    October 8, 2014 | Michael O'Grady

    In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

  • For CMO Professionals

    Report

    Report Quick Take: Microsoft Mines Minecraft For The Future Of Interactive Entertainment

    September 16, 2014 | James L. McQuivey

    With Microsoft's announcement that it will acquire Mojang, the game developer behind the successful Minecraft franchise, the company is in position to tap a rich vein of interactive entertainment....

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital User Behaviors Are Driving Digital Goods Growth

    ForecastView Document
    May 19, 2014 | Michael O'Grady

    Forrester recently updated its online retail sales forecast to show continued growth in digital goods in Western Europe. The compound annual growth rates from 2013 to 2018 for online sales in...

  • For B2C Marketing Professionals

    Report

    Report CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks
    April 24, 2014 | Bert DuMars, Jim Nail

    Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet
    March 25, 2014 | Susan Wu

    2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with...

  • For Marketing Leadership Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2013, Canada

    North American Consumer Technographics®
    July 23, 2013 | Gina Fleming

    This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

  • For Marketing Leadership Professionals

    Report

    Report Gamification: "Level Up" Your Strategic Approach

    May 13, 2013 | Jennifer Wise

    Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the...

  • For Marketing Leadership Professionals

    Report

    Report Extend Your Marketing Into Games

    See Through The Myths, And Tap Games As A Medium For Marketing
    March 14, 2013 | James McDavid

    Are you looking to deliver interactive, integrated marketing messages and advertising to reach an attractive, broad base of users in a medium where emotional response is predictable and guaranteed?...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Connected Devices Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    December 31, 2012 | Jitender Miglani

    Adoption and ownership of game console devices, Blu-ray Disc players, and HDTVs among US households. Includes unit sales and installed base of: 1) game consoles (PS3, Xbox 360, Wii, etc.) by...

  • For Infrastructure & Operations Professionals

    Report

    Report Game On: Drive Engagement With Service Management And Automation Simulations

    December 11, 2012 | Eveline Oehrlich

    Service management and automation (SMA) is a closed-loop control system that enables the design, development, maintenance, and adoption of services that support business teams in their capabilities...

  • For Marketing Leadership Professionals

    Report

    Report Develop Content Capabilities Now

    How To Reach European Consumers In New Ad-Free Media
    October 31, 2012 | Darika Ahrens

    Marketers' traditional advertising tactics face a new disruption: paid content. Why? Because the number of consumers buying online content in Western European countries will continue to swell over...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Online Paid Content Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    July 10, 2012 | Michael O'Grady

    Includes audience, buyers, and revenues for online content, including news, business and finance, sports, games, video, and music for the US. Includes historical data going back to 2009 plus a five...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Mobile Commerce Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    July 10, 2012 | Michael O'Grady

    Includes mobile commerce buyers and revenue segmented by retail sales, travel, daily deals, and gaming app downloads. Country level detail for France, Germany, Italy, Netherlands, Spain, Sweden,...

  • For CMO Professionals

    Report

    Report The Fight To Control The TV Becomes A Platform War

    May 16, 2012 | James L. McQuivey

    The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    May 7, 2012 | Michael O'Grady

    Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

  • For Marketing Leadership Professionals

    Report

    Report Wearable Computing

    The Next Devices And Platforms That Matter To Your Product Strategy
    April 17, 2012 | Sarah Rotman Epps

    Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

  • For Marketing Leadership Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®
    March 9, 2012 | Roxana Strohmenger

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

  • For Marketing Leadership Professionals

    Report

    Report CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

    February 28, 2012 | Joanna O'Connell

    CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if...

  • For Marketing Leadership Professionals

    Report

    Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

Content categories

Refine your results

Date Range

Primary Role

Topics

Methodology

Region

Vendor

Analyst

Market Imperatives