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The Retail eCommerce Playbook For 2018

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7), Q3 2017 Update

    ForecastView Document
    September 6, 2017 | Satish Meena

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)

    ForecastView Document
    April 7, 2017 | Satish Meena

    We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Latin America)

    ForecastView Spreadsheet
    April 7, 2017 | Satish Meena

    We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico will continue to grow moderately. We expect...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Asia Pacific)

    ForecastView Document
    February 8, 2017 | Satish Meena

    Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect around one-fifth of total retail sales will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digitize Your Business Strategy With A Three-Phase Road Map

    Strategy: Differentiate On Digital
    February 3, 2017 | Jacob Morgan

    Digitizing your business strategy is a multiyear, multidimensional challenge. Traditionally, firms approach such a wholesale change as a big-bang transformation program, but the reality is that too...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Western Europe)

    ForecastView Document
    January 11, 2017 | Michael O'Grady

    Online retail sales will grow at an average of 12.3% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. Online sales growth in the...

  • For Customer Insights Professionals

    Report

    Report The Customer Life Cycle For Apparel: Men Versus Women

    A Consumer Technographics® Data Presentation
    November 14, 2016 | Sam Bishop

    This report explores the customer life cycle for the apparel category and highlights data from Forrester’s Consumer Technographics® North American Retail And Travel Customer Life Cycle Survey, Q1...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Website Functionality Benchmark 2014: European Online Apparel Retailers

    February 10, 2015 | Michelle Beeson

    The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester...

  • For CIO Professionals

    Report

    Report Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities
    July 7, 2014 | Marc Cecere

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers

    ForecastView Document
    June 25, 2014 | Susan Wu

    Forrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overall...

  • For CMO Professionals

    Report

    Report Revisiting The Touchpoint-Impact Framework For 2014

    A Deep Dive Into Apparel And Personal Care Categories
    June 2, 2014 | Gina Fleming, Cory Munchbach

    Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report European Online Retail Forecast: 2013 To 2018

    European Online Retail Sales Continue Their Double-Digit Growth
    May 29, 2014 | Michelle Beeson

    Forrester forecasts that online retail sales in Europe will grow by a compound annual growth rate (CAGR) of 12% over the next five years to reach €233.9 billion by 2018. Online retail sales growth...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2014: Global eCommerce Mandates Multiple Touchpoints And Business Models

    Eight Trends Set To Impact The Industry
    December 12, 2013 | Zia Daniell Wigder

    The past year saw a surge in eCommerce revenues around the globe, and 2014 will be no different. eCommerce brands in every country will continue to spread their global wings, expanding their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Website Functionality Benchmark 2013: US Online Apparel Retailers

    October 29, 2013 | Patti Freeman Evans, Marcus Johnson

    The US online apparel retail market is highly competitive. To see whether top US online apparel retailers offer a best-in-class online retail experience, Forrester analyzed Abercrombie & Fitch,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Welcome To The Era Of Agile Commerce

    July 19, 2013 | Martin Gill

    Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers...

  • Report

    Report Customer Life-Cycle Industry Overview: Clothing, Footwear, And Accessories

    A Consumer Technographics® Report
    July 9, 2013 | Reineke Reitsma

    Window shopping can be trendy, but "screen shopping" might be next season's newest fashion. With the proliferation of online garment retailers, fashion labels' aggressive digital campaigns, and...

  • For Marketing Leadership Professionals

    Report

    Report "Smart Body, Smart World" For Marketers

    Sensor Devices Disrupt Marketing Practices
    March 26, 2013 | Sarah Rotman Epps

    Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Online Retail Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    February 1, 2013 | Vikram Sehgal

    Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Mobile Commerce Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    August 8, 2012 | Susan Wu

    Includes mobile buyers as well as revenue segmented by retail sales, travel, and daily deals, with average spend per mobile buyer. Includes data from 2010 plus a five-year forecast.

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Online Retail Forecast, 2012 To 2017 (Latin America)

    ForecastView Spreadsheet
    July 10, 2012 | Vikram Sehgal

    Online retail spending by category in Mexico, Brazil, and Argentina. Includes online buyers and online spending per buyer by categories such as computer hardware and software, consumer electronics,...

  • For Marketing Leadership Professionals

    Report

    Report Wearable Computing

    The Next Devices And Platforms That Matter To Your Product Strategy
    April 17, 2012 | Sarah Rotman Epps

    Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Website Functionality Benchmark: Australian Apparel Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Apparel Retailers
    March 14, 2012 | Steven Noble

    In Australia, apparel retailers face incredibly challenging conditions, not helped by the emphasis that global online retailers from other countries are placing on this market. To test whether...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Research Online Retail Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet
    January 23, 2012 | Vikram Sehgal

    Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

  • For Customer Experience Professionals

    Report

    Report How Does Social Media Contribute To Customer Experience? Let Us Count The Ways

    It's Time To Document Best Practices For Social Media And Customer Experience
    January 10, 2012 | Jonathan Browne

    Social media already plays a role at each step of customers' complex journeys to discover, evaluate, buy, access, use, and get support for products and services. Customer experience professionals...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report French Online Retail Overview, 2012

    French Online Retail Is On The Brink Of A Multichannel Revolution
    January 4, 2012 | Martin Gill

    France is the third largest online retail market in Europe; although it will continue to mature and grow at a pace outstripping overall retail growth, there are significant changes in store for...

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