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The Retail eCommerce Playbook For 2018

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Paving The Path To Omnichannel Fulfillment

    Road Map: The Omnichannel Commerce Playbook
    November 21, 2017 | Brendan Witcher

    Omnichannel fulfillment programs have figured prominently on digital business priority lists for years, but many organizations are unsure of where to start. This report guides digital business...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

    ForecastView Document
    November 14, 2017 | Satish Meena

    Digital influence is a measure of internet research's effect on offline retail sales, and this forecast highlights the effects of retailers' cross-channel selling efforts. By 2022, we expect the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Assess How Your Omnichannel Capabilities Stack Up

    Benchmarks: The Omnichannel Commerce Playbook
    November 13, 2017 | Michelle Beeson

    Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook
    November 8, 2017 | Ananda Chakravarty

    Digital retail is now an integral part of retail overall, and according to Forrester data, US online retail sales are growing at five times the rate of physical retail. This report provides digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

    The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
    October 26, 2017 | Brendan Miller, Jennifer Wise

    The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook
    October 25, 2017 | Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

    Switch From Brand Obsession To Customer Obsession
    September 28, 2017 | Michelle Beeson

    Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Five Practices To Succeed With Your Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook
    September 12, 2017 | Ananda Chakravarty

    Retail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages can now follow a fairly established set of best practices. This report guides...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook
    September 1, 2017 | Brendan Witcher

    Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to making a purchase. This complexity creates challenges for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Transform Your Retail Store

    Executive Overview: The Digital Store Playbook
    August 18, 2017 | Ananda Chakravarty

    Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    July 31, 2017 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    June 21, 2017 | Anjali Yakkundi, Claudia Tajima

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Kohl's Operationalizes Its Digital Strategy

    May 31, 2017 | Brendan Miller

    Expanding digital shopping channels, downward pricing pressures, and heightened consumer and investor expectations are disrupting traditional brick-and-mortar retailers. This case study provides...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

    ForecastView Spreadsheet
    May 4, 2017 | Satish Meena

    With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of web beyond online retail sales. This forecast analyzes digital influence...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Digital-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7), Q1 2017 Update

    ForecastView Document
    May 4, 2017 | Satish Meena

    With the growing influence of online research on purchase decisions, retailers are looking to understand the impact of digital beyond online retail sales. This forecast analyzes digital's influence...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook
    April 27, 2017 | Ananda Chakravarty

    Digital business leaders often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This road map chapter of the retail eCommerce playbook takes a prescriptive...

  • For Application Development & Delivery Professionals

    Report

    Report Aligning Emerging Technologies With Retail Operations Priorities

    Use Emerging Technologies To Improve Asset Productivity, Labor Productivity, And Customer Experience
    April 4, 2017 | George Lawrie

    In 2015 Americans returned $260 billion in merchandise to retailers, or 8% of all purchases. In grocery, the opportunity cost of stock-out amounts to 4% of gross revenues. Retailers' heavy...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2C Commerce Suites, Q1 2017

    The 13 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Anjali Yakkundi, Andy Hoar

    In our 29-criteria evaluation of B2C commerce suite providers, we identified the 13 most significant vendors — commercetools, Digital River, Elastic Path, Episerver, IBM, Intershop, Kibo, Magento,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Your Strategic Plan Is The Lynchpin For Omnichannel Success

    Strategic Plan: The Omnichannel Commerce Playbook
    February 22, 2017 | Brendan Witcher, Claudia Tajima

    Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retailers Are Off The Starting Blocks Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook
    February 15, 2017 | Michelle Beeson

    Customer expectations are high, so eBusiness professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This landscape report of the omnichannel...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

    Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)
    February 13, 2017 | Laura Naparstek, Julie A. Ask, Susan Wu

    Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    February 3, 2017 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys is shattering traditional retail silos. P&L statements managed in channel silos drive companies to engage...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report State Of Digital Store Investments 2017: Firms Must Prioritize Digital Operations

    Forrester's Global eBusiness And Channel Strategy Professional Online Survey Documents The State Of The Digital Store
    February 1, 2017 | Anjali Yakkundi

    The retail store is in the midst of major change, upending business models, formats, and locations that have been in place since the dawn of the suburban mall. Today, customers are empowered by...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Omnichannel Requires Scoring A Trifecta With Technology Solutions

    Tools And Technology: The Omnichannel Commerce Playbook
    January 30, 2017 | Brendan Witcher, Claudia Tajima

    In today's "anywhere, anytime" commerce, eBusiness professionals race to fully modernize their commerce systems but are coming to terms with the fact that omnichannel is far more complex than...

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