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  • For CIO Professionals

    Report

    Report Case Study: The ATP Unlocks Decades Of Tennis Data To Transform The Fan Experience

    Data Commercialization Drives Value For Teams And Fans
    August 1, 2017 | Somak Roy, Jennifer Belissent, Ph.D.

    The Association of Tennis Professionals (ATP), the governing body of men's pro tennis, oversees 15,000 tennis matches a year and was sitting on a huge store of data with the potential to improve...

  • For B2C Marketing Professionals

    Report

    Report Broadcasters And Networks Are Publishers In 2017, Along With Traditional Creators Of Content

    But Marketers Aren't
    December 15, 2016 | Susan Bidel

    Brand marketers want to connect to their target audiences and best prospects in controlled and complementary contexts. But the current buying environment blurs the distinctions between publishers,...

  • For Application Development & Delivery Professionals

    Report

    Report You're A Content Publisher Now, So Get Your DAM House In Order

    Best Practices: Digital Asset Management, 2016
    November 7, 2016 | Anjali Yakkundi, Danielle Jessee

    In a world where the empowered customer rules, the demand for rich media to fuel customer experiences is high. Many organizations need not only digital asset management (DAM) technology but also...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: AT&T/Time Warner Is A Media Mega Merger For The Post-Digital Age

    AT&T Builds A Full Stack Of Digital Infrastructure, TV Distribution, And Premium Content
    October 25, 2016 | Jim Nail

    AT&T's $85.4 billion acquisition of Time Warner has the potential to disrupt the media industry through a combination of premium content, a digital distribution infrastructure, cross-device data...

  • For B2C Marketing Professionals

    Report

    Report Use The Forrester Media Content Audit To Lift Your Brand Storytelling

    Gauge Whether Your Media Content Turns On Audiences — Or Turns Them Away
    September 12, 2016 | Ryan Skinner

    Major consumer brands like Adidas, American Express, General Electric, Marriott, Pepsi, and Under Armor have invested millions of ad dollars to create and distribute content that their targets will...

  • For B2B Marketing Professionals

    Report

    Report Unlock Content Gates To Support Self-Educating Buyers

    Partner With Sales To Refine Your Content Gating Strategy
    August 31, 2016 | Steven Casey, Shanta Samlal-Fadelle

    Today's B2B marketers and their prospects are engaged in a frustrating content "dating" game that forces buyers to submit false information to access the content they need and results in marketing...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Verizon Takes On Google And Facebook With Yahoo Acquisition

    July 26, 2016 | Shar VanBoskirk

    On July 25, 2016, Verizon announced that it would add Yahoo to its innovation and new businesses division, which picked up AOL in May 2015. This move marks the end of the slow decline of internet...

  • For CMO Professionals

    Report

    Report Young TV Cord-Nevers Have Arrived And Are Here To Stay

    Experiment On Them Now To Serve Them Later
    October 6, 2015 | James L. McQuivey

    TV is as beloved as ever, even as today's TV distribution model faces a gradually increasing threat. In particular, 2015 marks the year that digital cord-nevers — the generation of viewers who...

  • For CMO Professionals

    Report

    Report TV's Death Is Widely Exaggerated

    Content Trumps Distribution In TV's Future
    February 9, 2015 | James L. McQuivey

    If you believe everything you read, TV is about to die — slowly or quickly, depending on whom you listen to, but its days are numbered. We've been around the block a few times at Forrester, and we...

  • For CMO Professionals

    Report

    Report Brief: HBO Won't Go As Direct As You Think

    Why HBO Will Succeed, Others Will Follow, And TV Will Thrive
    December 11, 2014 | James L. McQuivey

    HBO stunned the market and raised the ire of its cable and satellite partners by announcing that it will offer some version of the HBO experience directly to consumers in 2015. When the details are...

  • For CMO Professionals

    Report

    Report Brief: Amazon's Digital Subscriptions Are A Sign Of Things To Come

    October 30, 2014 | James L. McQuivey

    Pay attention to digital subscriptions; the future of digital relationships will be full of them. Digital platforms like Amazon and Microsoft lead in defining this ultimate form of digital...

  • For Marketing Leadership Professionals

    Report

    Report Drive Returns With Adaptive Content Promotion

    Marketers Deploy Flexible Paid Promotion Budgets Behind Earned And Owned Content To Drive Awareness, Advocacy, And Sales
    September 23, 2014 | Ryan Skinner

    The big preplanned media buy for product- or brand-centric messages is seeing increasing competition from a nimbler creature: granular media buys for branded or earned content. Here, marketers pay...

  • For Marketing Leadership Professionals

    Report

    Report Enhancing Publishers' Revenues With Pay Walls

    How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content
    July 24, 2014 | Susan Bidel

    Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers

    ForecastView Document
    June 25, 2014 | Susan Wu

    Forrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overall...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital User Behaviors Are Driving Digital Goods Growth

    ForecastView Document
    May 19, 2014 | Michael O'Grady

    Forrester recently updated its online retail sales forecast to show continued growth in digital goods in Western Europe. The compound annual growth rates from 2013 to 2018 for online sales in...

  • For CIO Professionals

    Report

    Report Quick Take: Top 10 Cloud Challenges Facing Media And Entertainment

    Media's Video Challenges Witnessed At NAB Will Be Yours In The Near Future
    April 24, 2014 | James Staten

    The media and entertainment vertical was one of the first to embrace public cloud computing services, and for much of this market, it is no longer an "if" or "when" but a "how" and "how-best"...

  • For B2C Marketing Professionals

    Report

    Report CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks
    April 24, 2014 | Bert DuMars, Jim Nail

    Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

  • For CIO Professionals

    Report

    Report Pioneer Vendors: Personal Cloud

    Unified Interfaces For Personal Cloud Services
    March 5, 2014 | Michael Yamnitsky, Frank E. Gillett

    Individuals rely on personal cloud services like Dropbox and Evernote to manage an expanding array of digital content online. As such services proliferate, their users will seek ways to better...

  • For Marketing Leadership Professionals

    Report

    Report Quick Take: What's Behind The Unlikely Charter Communications/Time Warner Marriage Proposal

    Cable TV Companies Need Scale Against Content Owners And Must Invest In Digital Infrastructure Upgrades
    January 16, 2014 | Jim Nail

    Charter Communications' David-and-Goliath-like pursuit of Time Warner Cable (TWC) is the harbinger of a wave of consolidation in the cable industry. Changes in technology and the competitive...

  • For Marketing Leadership Professionals

    Report

    Report Put Distribution At The Heart Of Content Marketing

    Marketers Need A Solid Distribution Strategy To Drive A Return On Content Investments
    October 3, 2013 | Ryan Skinner

    Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don't...

  • For Marketing Leadership Professionals

    Report

    Report Make Content Partnerships Work For Your Brand

    Link Content Partnerships With Key Elements Of Your Brand Strategy To Drive Results
    August 22, 2013 | James McDavid

    Partnerships with media organizations can play a key role in helping brands plan and execute their content marketing strategies. Media organizations can give marketers access to audiences they may...

  • For Marketing Leadership Professionals

    Report

    Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®
    March 13, 2013 | Reineke Reitsma

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

  • For Marketing Leadership Professionals

    Report

    Report Develop Content Capabilities Now

    How To Reach European Consumers In New Ad-Free Media
    October 31, 2012 | Darika Ahrens

    Marketers' traditional advertising tactics face a new disruption: paid content. Why? Because the number of consumers buying online content in Western European countries will continue to swell over...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Online Paid Content Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    October 15, 2012 | Michael O'Grady

    Includes audience, buyers, and revenues for online content, including news, video, games, and music for the EU-7. Regional data and individual data for France, Germany, Italy, the Netherlands,...

  • For B2B Marketing Professionals

    Report

    Report European Tech Buyers Continue To Consume Digital Content Socially

    The 2012 B2B Social Technographics® Of European Buyers
    September 26, 2012 | Peter O'Neill

    Technology buying is a highly considered, collaborative process, and one ideally suited for social interactions. To see how emerging digital media affects the process, Forrester surveys technology...

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