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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Contextual Privacy: Making Trust A Market Differentiator

    January 28, 2014 | Fatemeh Khatibloo, Eve Maler

    "Privacy is dead." It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the...

  • Report Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives

    Consumers Are No Longer Passive About Their Privacy
    October 29, 2009 | Dave Frankland

    Despite renewed interest from Washington, D.C., regarding consumer privacy, the marketing industry continues to call for self-regulation — a concept that is given shorter shrift following its...

  • Report Reinforce Privacy Through Full Disclosure

    Marketers Must Embrace Privacy To Avoid Consumer Outcry
    October 29, 2009 | John Lovett, Dave Frankland

    Despite consumer privacy concerns, the vast majority of Web sites from retailers to healthcare providers are actively tracking the behavior of online visitors. This practice is well within the...

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