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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar The Apple Watch — What Makes Consumers Tick

    November 20, 2014 | J. P. Gownder, Anjali Lai

    The Apple Watch unveiling on September 9, 2014 left consumers and industry analysts with more questions than answers. Debate ensued — and continues to unfold — as individuals strive to...

  • Report Best Practices In SOHO Research

    Maximize The Precision And Usefulness Of Small Office/Home Office Studies
    May 14, 2007 | J. P. Gownder

    Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...