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Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report Developer Engagement Best Practices

    How Vendors Drive Software Adoption By Engaging With Developers
    September 13, 2019 | Jeffrey S. Hammond

    Enterprise software companies traditionally focus on selling new products to technical management and business leaders, but influential developers offer another channel for adoption. Engaging...

  • Report Now Tech: Social Suites, Q2 2019

    Forrester's Overview Of 17 Social Suites Providers
    June 17, 2019 | Jessica Liu

    You can use social suites to streamline many of your social marketing activities into a single cohesive platform. But to realize these benefits, you'll first have to select from a diverse set of...

  • Report Forrester Infographic: Digital Services Acquisitions Expedite Market Consolidation

    March 29, 2019 | Amanda LeClair

    In the quest to deliver end-to-end digital transformation services, the lines between a business consultancy, systems integrator, and agency continue to blur. Many services firms pursue aggressive...

  • Report Quantifying The Business Value Of SaaS

    Business Case: The SaaS Transformation Playbook
    February 15, 2019 | Liz Herbert, Adam Schlegel

    Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on...