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  • Forum Data Strategy & Insights 2019

    The Insights-Driven Enterprise: Data Strategies for Business Transformation
    November 5, 2019 | Austin | Brandon Purcell, Noel Yuhanna, Boris Evelson

    It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...

  • Webinar CIO Guide To 5G Connectivity And Strategy

    May 23, 2019 | Dan Bieler

    As a CIO, are you familiar with the core capabilities of 5G? When will these capabilities become available? What are the differences between 5G releases 15, 16, and 17? Do these release cycles...

  • Report Notifications In Regulated Industries: Healthcare

    This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

    Three-quarters of healthcare, financial services, and insurance firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational...

  • Report Forrester Analytics: Online Population Forecast, 2019 To 2024 (Global)

    ForecastView Document
    May 14, 2019 | Satish Meena, Sanjeev Kumar

    In 2018 we hit a major milestone as the global online population crossed the quintessential 50% mark. This report shows which regions lead and trail in adoption, it forecasts the online population...

  • Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

    Make Smart Choices Rather Than Following The Crowd
    April 18, 2019 | Julie A. Ask, Michael Facemire

    Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...

  • Report Use In-App Messaging To Drive App Updates

    Screen-Shot Examples Of In-App Messaging Highlight Best Practices
    April 5, 2019 | Julie A. Ask

    One of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent...

  • Report The Canada Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience
    March 4, 2019 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 184 brands across 17 industries in the Canada Customer...

  • Report Prepare For Blockchain's Impact On The Telecommunications Sector

    Distributed Ledger Technology Offers The Potential For New Services And Efficiencies For Telcos And Their Customers
    February 15, 2019 | Dan Bieler

    The telecommunications sector has been slow to embrace the opportunities of distributed ledger technology, AKA blockchain. This follower approach is risky: The emerging virtualization of network...

  • Report Join The Progressive Web App Movement

    Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App
    February 12, 2019 | Ted Schadler

    Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the...

  • Report It's Time To Make Every Web Application A Progressive Web App

    Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App
    February 12, 2019 | Michael Facemire, Ted Schadler

    The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...

  • Report What To Consider When Exploring Passive Optical LAN

    Make Accurate Comparisons With Traditional LANs When Building Your Next Network Design
    January 31, 2019 | Andre Kindness

    The impact of digitalization and smart offices has raised businesses' concerns about energy consumption around the globe. Some vendors are pitching passive optical LAN (POL) as a way to save up to...

  • Report Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook
    January 17, 2019 | Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

  • Report China Tech Market Outlook, 2019 To 2020

    2019 Will Be A Year Of Rebalancing For China's Decision Makers
    January 15, 2019 | Charlie Dai

    Technology spending in China will reach US$256 billion in 2019 as the Chinese government and enterprises leverage digital technologies to further drive reforms and transformations. This report...

  • Report Beyond The Map With Location Intelligence

    Stop Staring At Maps: Use Modern Location Data And Technologies To Act At The Speed Of Customer Obsession
    January 10, 2019 | James McCormick, Emily Miller

    The opportunity to analyze your business and customers' location information has shifted up a gear from the niche and static map-based use cases of the past. Firms now have access to unprecedented...

  • Report Make Room For The Autonomous Edge In Your IoT Strategy

    Understand The Different Types Of Edge And How They'll Shape Your IoT Initiatives
    December 12, 2018 | Paul Miller

    "The edge" is important in internet of things (IoT) deployments, but different domains (and vendors) offer contradictory explanations for what it is and why it demands your attention. This report...

  • Report The Forrester Wave™: Location Intelligence Platforms, Q4 2018

    Tools And Technology: The Digital Intelligence Playbook
    December 5, 2018 | James McCormick, Emily Miller

    In our 27-criterion evaluation of location intelligence platforms providers, we identified the eight most significant ones — CARTO, Esri, Galigeo, MapLarge, Near, Oracle, Pitney Bowes, and Ubimo —...

  • Webinar The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

    November 14, 2018 | Dan Bieler

    The biggest challenge facing the other telcos is to remain relevant to customers. In this webinar, we analyze the extent to which telcos could move beyond their traditional role of network...

  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report European Tech Market Outlook By Country, 2018 To 2019

    Benelux And The Nordic Nations Lead, While The Big Four Sputter With Weakening Economies
    October 18, 2018 | Andrew Bartels, Nate Meneer

    People often view Western and Central Europe as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report details...

  • Report The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
    October 11, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
    October 9, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report How Customer Experience Drives Business Growth, 2018

    The Revenue And Business Growth Impact Of Investing In CX For 18 Industries

    Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth...

  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
    August 23, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The Future Of Telecoms: From Endangered Species To Digital Service Providers

    The Changing Value Contribution Of Telcos In Digital Ecosystems
    July 2, 2018 | Dan Bieler

    Digital is affecting the telco market. More than ever before, telcos are embracing new technologies and experimenting with new business concepts. This, in turn, creates opportunities for enterprise...

  • Report The US Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience
    June 19, 2018 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 287 brands across 19 industries in the US Customer...

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