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  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Understand Social Consumers To Achieve Marketing Success In Asia Pacific

    Use Social Technographics® Scores To Define Your Social Approach And Tactics In Asia Pacific
    November 22, 2016 | Xiaofeng Wang, Gina Fleming

    Marketers in Asia Pacific are increasingly investing in social marketing. They expect great returns but face the challenge of determining the most successful social marketing strategies. B2C...

  • Report Take Three Steps Toward Social Success

    Adopt The Social Technographics® Model To Develop The Right Social Strategies And Tactics In China
    December 11, 2015 | Xiaofeng Wang

    B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Forrester's...

  • Report Revealing The Social Technographics® Scores Of Global Consumers

    Global Consumer Technographics
    February 20, 2014 | Gina Fleming

    Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

  • Report Social Technographics® In India

    While Few Indians Are Online, Most Who Are Use Social Media
    January 14, 2010 | Steven Noble

    Global marketers have trained their sights on the Indian consumer. However, some are unsure of the role that interactive marketing in general — and social media marketing in particular — should...

  • Report Japanese Social Technographics® Revealed

    In Japan, Consumers Use Social Media, But Marketers Usually Don't — Yet
    April 22, 2009 | Steven Noble

    Social media is now mainstream for consumers in Japan, where 81% of online adults regularly use it. However, social media lives in the margins for many marketers in Japan, where most have few...

  • Report Chinese Social Technographics® Revealed

    Forty Percent Of Online Adults In Metro China Are Content Creators
    January 23, 2009 | Steven Noble

    Social media use is surging among online adults in metropolitan China. In particular, 40% are Creators — those who publish blogs, Web pages, articles, stories, videos, or audio/music content using...

  • Report Australian Adult Social Technographics® Revealed

    Three-Quarters Of Australian Online Adults Use Social Technologies
    November 14, 2008 | Steven Noble

    Australian consumers are blocking marketing messages and turning to each other for advice. Three-quarters of Australian online adults now use social technologies, and one-quarter create their own...

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