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  • Report Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

    Pay More Attention To What Your Prospects Do Than What They Say
    October 25, 2019 | Steven Casey

    B2B marketing's AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern...

  • Webinar Predictions For The Technology Channel In 2019

    March 14, 2019 | Jay McBain

    We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next...

  • Webinar Predictions 2019: B2B Marketing And Sales

    January 16, 2019 | Laura Ramos, Lori Wizdo, Steven Casey

    As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human...

  • Webinar Marketing The Marketing Function

    Defining The B2B Metrics That Matter In Your Organization
    December 12, 2018 | Allison Snow

    This webinar helps participants think about building the metrics that matter for their organization — those unique indicators that capture the health of your business. You might wonder,...

  • Webinar How Data Providers Have Evolved To Meet The Needs Of B2B Marketers

    Using The Forrester Wave™
    October 30, 2018 | Steven Casey

    As much of their core data becomes commoditized, the leading B2B marketing data providers are evolving into strategic data platforms, offering a wide range of complementary tools and services that...

  • Report Anchor Sales And Marketing Alignment With Revenue Growth Analytics

    Best Practices To Collaborate On Analytics That Supports Growth
    May 30, 2018 | Allison Snow

    Analytics programs can be linchpins to revenue growth. But, too often, marketing and sales teams, operating with different perspectives and practices, fail to optimize the ROI of analytics efforts....

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