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  • Webinar The Insights-Driven Business

    July 21, 2016 | James McCormick, Ted Schadler

    This decade has witnessed the evolution of a new kind of company that uses data and software to generate and inject actionable insights into every aspect of their business for...

  • Report Build Digital Intelligence Into Your Marketing Operating System

    Compete With A Digital Intelligence Organization
    April 23, 2015 | Sheryl Pattek, James McCormick

    This report, originally written for customer insights professionals, includes content relevant to CMOs. Here's why: As customers take control of their relationship with brands across digital,...

  • Report Digital Command Centers Give CMOs An Intelligence Edge

    Asia Pacific CMOs Must Centralize Discrete Marketing Functions To Derive New Insights And Drive Business Success
    April 15, 2015 | Clement Teo

    A digital command center is a dedicated resource for listening to social chatter on digital channels, including online forums, and analyzing brand relevance, product discussions, and customer...

  • Report Unify Data Expertise To Fuel Your Marketing Operating System

    Define Data Responsibilities To Boost Enterprise Intelligence
    February 6, 2015 | Sheryl Pattek, Jody Sarno, Marc Cecere

    This report, originally written for customer insights professionals, includes content relevant to CMOs. And here's why: Dramatic changes in how empowered customers now use digital and nondigital...

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