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• Report Marketers: Rate Your Customer Privacy Proficiency

  Assessment: The Customer Trust And Privacy Playbook

  May 31, 2019 | Fatemeh Khatibloo

  For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...

• Forum Consumer Marketing 2019

  Beyond The Direct-To-Consumer Revolution

  April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

  Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...