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• Report The Future Of Enterprise Marketing Technology

  Vision: The Enterprise Marketing Technology Playbook

  June 6, 2019 | Joe Stanhope, Rusty Warner

  Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...

• Forum Consumer Marketing 2019

  Beyond The Direct-To-Consumer Revolution

  April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

  Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

• Report Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation

  January 15, 2019 | Rusty Warner, Arleen Chien

  This case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's...

• Report Marketers' Options Improve As Social Marketing Technologies Converge

  Tools And Technology: The Social Marketing Playbook

  January 11, 2019 | Jessica Liu, Melissa Parrish

  B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...

• Report Enhance Your Brand's Customer Experience With Ratings And Reviews

  March 1, 2018 | Erna Alfred Liousas

  Consumer reliance on ratings and reviews during the purchase process remains strong. But marketers must play a larger role in the rating and review process to foster brand and customer value....