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As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report Innovate Interactive Healthcare Marketing Without Rocking The Boat

    August 17, 2012 | Darika Ahrens

    Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

  • Report Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

    The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage
    June 17, 2011 | Thomas Husson

    Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

  • Report Reaching Consumers Who Will Help Product Development

    Where And Who Are Those Key Social Media Users That Can Help You Deliver New Killer Products And Services?
    October 21, 2009 | Paul Jackson

    Having established a need or desire to engage with a consumer community to help product and service development, how do you find, target, and engage the appropriate people? Locating the right...

  • Report The Enterprise 2.0 Buyer Profile: 2009

    The Top Priorities And Needs Of Firms Looking At Enterprise 2.0 Technology
    May 7, 2009 | G. Oliver Young

    In 2009, nearly one in two businesses will make use of enterprise 2.0 software, a staggering number given that the application of social software to employee collaboration and productivity goals is...

  • Report Widgets Complement Mobile Operators' Consumer Mobile Internet Services

    But They Accelerate Operator "Deportalization"
    March 19, 2009 | Ian Fogg

    Only 5% of European mobile phone owners access the Internet on their mobile phones weekly. Widgets — mini, single-purpose applications — improve the convenience and accessibility of the mobile...

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