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Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report Innovate Interactive Healthcare Marketing Without Rocking The Boat

    August 17, 2012 | Darika Ahrens

    Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

  • Report Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

    The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage
    June 17, 2011 | Thomas Husson

    Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

  • Report Reaching Consumers Who Will Help Product Development

    Where And Who Are Those Key Social Media Users That Can Help You Deliver New Killer Products And Services?
    October 21, 2009 | Paul Jackson

    Having established a need or desire to engage with a consumer community to help product and service development, how do you find, target, and engage the appropriate people? Locating the right...

  • Report The Enterprise 2.0 Buyer Profile: 2009

    The Top Priorities And Needs Of Firms Looking At Enterprise 2.0 Technology
    May 7, 2009 | G. Oliver Young

    In 2009, nearly one in two businesses will make use of enterprise 2.0 software, a staggering number given that the application of social software to employee collaboration and productivity goals is...

  • Report Widgets Complement Mobile Operators' Consumer Mobile Internet Services

    But They Accelerate Operator "Deportalization"
    March 19, 2009 | Ian Fogg

    Only 5% of European mobile phone owners access the Internet on their mobile phones weekly. Widgets — mini, single-purpose applications — improve the convenience and accessibility of the mobile...

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