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  • Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • Report Brief: Enhance The Supply Chain And Logistics To Improve Omnichannel Fulfillment

    March 10, 2016 | Phoenix Zhang

    Retailers increasingly seek to provide omnichannel fulfillment as a way to improve customer experience. However, many find themselves challenged by the complexity these efforts pose for underlying...

  • Report TechRadar™: Logistics Applications, Q1 2015

    Logistics Applications Deliver Merchandise Availability And Lead-Time Transparency For Compelling Customer Experience
    February 20, 2015 | George Lawrie

    In the age of the customer, merchandise availability and lead time are critical differentiating elements of the customer experience. Existing and new technologies provide both the threat and...

  • Report 2011 Integration Survey, Part One: Solution Deployments

    ESBs Are The Most Popular Choice
    June 21, 2011 | Ken Vollmer

    Enterprise service buses (ESBs), comprehensive integration solutions (CISes), and integration appliances offer a range of overlapping features to meet integration challenges. Forrester recently...

  • Report The State Of B2B Integration

    Most Enterprises Plan Imminent B2B Upgrades To Address Key Issues
    July 12, 2010 | Ken Vollmer

    Forrester surveyed 300 senior IT managers in North America, EMEA, and Asia Pacific regarding the state of their business-to-business (B2B) integration infrastructure and plans for future...

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