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  • Report Facebook Loses Ground Among US Online Youth

    A North American Consumer Technographics® Report
    December 12, 2017 | Anjali Lai

    In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...

  • Report How Do Teens Use Social Media?

    North American Consumer Technographics®
    July 21, 2014 | Gina Fleming, Nate Elliott

    use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every day. They start using social media at a young age and continue...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report Case Study: YouTube Adapts Its Product Strategy For Education

    March 20, 2012 | Sarah Rotman Epps

    Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

  • Report The YouTube Viewer's Ad And Social Media Habits

    January 7, 2008 | Brian Haven

    Ten percent of US online adults visit YouTube at least weekly. These online video viewers are strong WOM-centric consumers, which makes them an attractive audience for marketers.

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