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Webinar Predictions 2020: B2C Marketing
Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected...
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Report Chart Your Course To Customer Loyalty Maturity
Roadmap: The Customer Loyalty Playbook
B2C marketers trying to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement practices. If you...