Added | Undo
- Relevance
- Date
Charts & Figures
-
Assess, Plan, And Prioritize To Build Your Loyalty Roadmap
November 15, 2019
-
Loyalty Maturity Progression Across Key Competencies
November 15, 2019
-
Enterprise Marketing Technology Maturity Assessment
November 14, 2019
Search Results
-
Webinar Predictions 2020: B2C Marketing
Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected...
-
Report Chart Your Course To Customer Loyalty Maturity
Roadmap: The Customer Loyalty Playbook
B2C marketers trying to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement practices. If you...
-
Report Evaluate Your Enterprise Marketing Technology Maturity To Enable Martech Planning
Assessment: The Enterprise Marketing Technology Playbook
Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with planning and defining enterprise marketing...
-
Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019
Tools And Technology: The Enterprise Marketing Technology Playbook
September 25, 2019 | Joe StanhopeIn our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...
-
Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019
The Seven Providers That Matter Most And How They Stack Up
September 25, 2019 | Rusty WarnerIn our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...
-
Report Build A Business Case For Social Media’s Value To The Enterprise
Business Case: The Social Marketing Playbook
September 9, 2019 | Jessica LiuWhen marketers disregard crafting a strong business case for their social media investments, they struggle to prove social media's value. Creating a business case enables marketers to gain...
-
Report The Moments-Based Evolution Of Enterprise Marketing Technology
As Marketing And CX Align, Martech Must Shift From Campaigns To Moments
August 26, 2019 | Joe StanhopeTechnology use is routine — even mandatory — for modern marketers. And while marketing technology (martech) has undeniably made remarkable strides, major challenges remain unsolved, limiting its...
-
Report Four Steps To Add Social Media To Your Marketing Strategy
Road Map: The Social Marketing Playbook
When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...
-
Report The Best And Worst Of Email Marketing, 2019
Small Improvements Will Boost Response Rates And Sales
July 22, 2019 | Shar VanBoskirkThis report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across...
-
Webinar How To Apply Agile Methodology To Marketing
July 22, 2019 | Ryan SkinnerApplying Agile methodology to marketing isn’t about working faster. It’s about something far more important — a vastly improved approach to marketing’s purpose, learning,...
-
Report How To Apply Agile Methodology To Marketing
If You Implement Agile Right In Your Marketing Teams, You'll Go From Blind Faith In Strategy To Customer-Tested Decision Making
July 11, 2019 | Ryan SkinnerApplying Agile methodology to marketing isn't about working faster. It's about something far more important — a vastly improved approach to marketing's purpose, learning, and communication. The...
-
Report Facebook, Inc.'s Scandals Will Not Doom The Company
Regulation Will Only Strengthen It In The Short Term
June 19, 2019 | Jessica Liu2018 was a tumultuous year for Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware, and called "Facebook" for the purposes of this...
-
Report The State Of Social Advertising
Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts
Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...
-
Report Now Tech: Omnichannel Media Management, Q2 2019
Tools And Technology: The Omnichannel Advertising Playbook
June 14, 2019 | Joanna O'ConnellAn omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...
-
Report The Future Of Enterprise Marketing Technology
Vision: The Enterprise Marketing Technology Playbook
Enterprise B2C marketers have invested heavily in marketing technology (martech) to deliver contextually relevant customer engagement. But to stay ahead of the curve, firms need to rethink their...
-
Report The Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Tools And Technology: The Customer Loyalty Playbook
April 9, 2019 | Emily CollinsIn our 28-criterion evaluation of loyalty technology platforms, we identified the 13 most significant ones — Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch,...
-
Forum Consumer Marketing 2019
Beyond The Direct-To-Consumer Revolution
Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...
-
Report Justify Your Social Media Programs By Methodically Measuring Them
Performance Management: The Social Marketing Playbook
March 28, 2019 | Jessica LiuB2C marketers struggle to quantify the value of their social marketing programs. This report demonstrates how to measure three types of social marketing performance: business impact, marketing...
-
Webinar How To Measure Social Marketing Programs
February 27, 2019 | Jessica LiuB2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have...
-
Webinar Define And Measure Emotion For More Effective Customer Engagement
February 5, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....
-
Report Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation
January 15, 2019 | Rusty Warner, Arleen ChienThis case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's...
-
Report Marketers' Options Improve As Social Marketing Technologies Converge
Tools And Technology: The Social Marketing Playbook
B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...
-
Webinar Predictions 2019: B2C Marketing
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C...
-
Report The Anatomy Of A Preference Center
Enterprise Preference Management Gives Consumers Control For Better Customer Engagement
B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share...
-
Webinar The Psychology Of Points
Brands across industries invest millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of...
- 1
- 2