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  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)

    ForecastView Document
    August 7, 2019 | Meenakshi Tiwari, Brandon Verblow

    Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...

  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)

    ForecastView Document
    May 9, 2019 | Brandon Verblow, Jessica Liu

    Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising...

  • Report How US Customers Research And Buy Life Insurance

    Meet Prospects At The Point Of Need With Easy Ways To Research And Apply
    February 14, 2019 | Benjamin Ensor, August du Pont

    Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why...

  • Report How US Consumers Research And Buy Checking Accounts, 2018

    Family And Friends Strongly Influence Decisions, And Branches Still Dominate The Application Process
    August 2, 2018 | Alyson Clarke

    Checking accounts are one of the top-selling financial products in the US. But more importantly, checking accounts are central to a customer's relationship with their primary bank. To help digital...

  • Report The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2018

    Mobile Banking Apps Fail To Balance Great Functionality With Great User Experience

    Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring customers by providing support along the way....