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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Navigating The Twittersphere

    How To Market On Twitter
    November 19, 2009 | Nate Elliott

    Successfully engaging with consumers on Twitter requires both the right overarching strategy and a series of small best practices. Interactive marketers must ensure that consumers can find their...

  • Report Younger Buyers: Fast, Furious, And In Need Of Financing

    How To Attract And Retain Younger Automotive Buyers
    February 6, 2009 | Patti Freeman Evans

    Younger automotive buyers are less concerned with the pragmatic car-buying realities of older shoppers: Instead of expert reviews, they worry about image. Automotive marketers should make an active...

  • Report Technographics® Survey Highlights: Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008

    June 23, 2008 | Tamara Barber

    This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008.

  • Report Does Online Word Of Mouth Sell Cars?

    How Automakers Can Boost Their Online Word-Of-Mouth Marketing
    August 2, 2007 | Chloe Stromberg

    Word of mouth sells cars. And word of mouth on the Web travels farther and faster. Auto marketers want to fuel Web-based word of mouth by finding and harnessing online brand advocates. But to do so...

  • Report Copycat Auto Sites Don't Make Sense

    OEM Site Visitors Aren't Car-Shopping Clones
    February 15, 2007 | Chloe Stromberg

    After 10 years on the Web, automakers have developed a serious case of industry tunnel vision, serving up vehicle info via sites that look and feel remarkably similar. Is online car shopping so...

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