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  • Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (US)

    ForecastView Document
    August 22, 2017 | Brandon Verblow

    In 2016, social ad revenue in the US exceeded the combined ad revenue of Disney and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise and ensure that...

  • Report Forrester Data: Social Media Forecast, 2016 To 2021 (US), Q3 2016 Update

    ForecastView Spreadsheet
    September 9, 2016 | Shaurya Priya

    Ad spending on social media continues to grow at impressive rates and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive formats on mobile...

  • Report Forrester Data: Social Media Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    September 9, 2016 | Shaurya Priya

    Ad spending on social media continues to grow at impressive rates and is taking increasingly more share of marketers’ interactive marketing budgets. Engaging and more interactive formats on mobile...

  • Report Forrester Data Social Media Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    April 20, 2016 | Vishal Varshney

    Part of our global social media forecast, this forecast estimates both the number of social media users in the US and the social media spending by the type of device: mobile and PC. We also segment...

  • Report Forrester Research Social Media Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    April 7, 2016 | Vishal Varshney

    Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and better...

  • Report Forrester Research Social Media Forecast, 2014 To 2019 (US), Q3 2014 Update

    ForecastView Spreadsheet Q3 2014 Update
    October 8, 2014 | Jitender Miglani

    Forrester expects social media spending in the US to reach $18.7 billion by 2019, up from $8.2 billion in 2014 -- growing at a five-year compound annual growth rate (CAGR) of 17.9%. We have revised...

  • Report Mobile Is The Real Driver For US Social Media Growth

    ForecastView Document
    April 14, 2014 | Jitender Miglani

    We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst for...

  • Report Forrester Research Social Media Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet
    April 4, 2014 | Jitender Miglani

    Social media advertising spending in the US is expected to reach $16.2 billion by 2019, up from $7.3 billion in 2014, growing at a five-year compounded annual growth rate (CAGR) of 17.4%. This...

  • Report Forrester Research Social Media Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet
    July 29, 2011 | Niki Scevak

    Social media forecast (US): Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, and technology spending. Agency fees spending is broken out by...

  • Report Forrester Research Mobile Adoption And Sales Forecast, 2010 To 2015 (US)

    ForecastView Spreadsheet
    January 14, 2011 | Niki Scevak

    Mobile Adoption Forecast (US): Total mobile subscribers and subscriptions including prepay subscriptions. Installed base of mobile handsets segmented by speed (2G, 2.5G, and 3G) and feature set...

  • Report Forrester Research Social Media Forecast, 2010 to 2015 (US)

    ForecastView Spreadsheet
    October 29, 2010 | Niki Scevak

    Social Media Forecast (U.S.): Online social media spending by companies. Segmented by spending on integrated campaigns and agency fees. Agency fees spending broken out by company size. Spending is...

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