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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report New Tech: Influencer Marketing Solutions, Q2 2020

    Forrester's Landscape Overview Of 47 Providers
    May 11, 2020 | Ryan Skinner

    Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and...

  • Report The Heated Streaming Wars Are About Relationships

    What Disney+ Teaches Marketers About Connecting With Customers
    January 31, 2020 | James L. McQuivey

    The media business has always been the canary in the digital disruption coalmine, teaching everyone what's coming next. The latest battle for digital dominance among video streamers is no...

  • Report Brand Spotlight: The Best And Worst Of 2019

    January 13, 2020 | Dipanjan Chatterjee

    This report is about the best and worst of brand building in 2019, a year in which some iconic brands reinvented themselves while others struggled to remain relevant. Read this report to find out...

  • Report Four Steps To Add Social Media To Your Marketing Strategy

    Road Map: The Social Marketing Playbook
    August 12, 2019 | Jessica Liu, Melissa Parrish

    When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while...

  • Report Facebook, Inc.'s Scandals Will Not Doom The Company

    Regulation Will Only Strengthen It In The Short Term
    June 19, 2019 | Jessica Liu

    2018 was a tumultuous year for Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware, and called "Facebook" for the purposes of this...

  • Report The State Of Social Advertising

    Rapid Growth Belies Consumer, Advertiser, And Technology Conflicts
    June 19, 2019 | Jessica Liu, Brandon Verblow

    Social advertising is commanding an ever-increasing portion of B2C marketers' media buys. Despite this growth, stakeholders in the social advertising ecosystem — consumers, advertisers, and...

  • Report Now Tech: Omnichannel Media Management, Q2 2019

    Tools And Technology: The Omnichannel Advertising Playbook
    June 14, 2019 | Joanna O'Connell

    An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...

  • Report Everyone Uses Social Media; Few Know If It Works

    October 11, 2018 | Jessica Liu, Melissa Parrish

    Social media is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C...

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