Charts & Figures
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To Unlock The Power Of Location Data, We Need New Mapping Infrastructure
December 12, 2019
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Hype Insurance Technology Investments
December 2, 2019
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Hot Insurance Technology Investments
December 2, 2019
Search Results
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Report Forrester Infographic: Big Data And Big Dollars Drive Mapping Innovation
Unlocking The Potential Requires Open Mapping Platforms That Blend Location Data, Your Data, And Powerful Software In The Cloud
December 12, 2019 | Ted SchadlerMapping is the power play hidden in plain sight; incumbents and startups alike are stockpiling massive amounts of data and innovation. But today's closed stacks and download-only data stand in the...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Utilities
Emerging technologies will impact what is possible in the consumer utilities market — electricity, water, and gas — in terms of controlling consumption but will have less influence on direct...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Wealth Management
Future wealth management services will be more natural, personalized, and contextually relevant. Mobile experiences in wealth management will be fueled by emerging technologies and customer-focused...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Transportation
Consumers today regularly engage with transportation-as-a-service models like Uber and Lyft via their mobile devices. As new technologies emerge, the transportation industry will be disrupted once...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media
More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Insurance
Emerging technologies will shift the traditional insurance industry to adopt new, digital practices. The accompanying PDF provides a closer look at the impact that emerging technologies will have...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Education
Mobile has long promised to be the great equalizer in education by bringing connectivity to the billions of people who own mobile devices. Emerging technologies will scale education with immersive...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Banking
US consumers today complete a double-digit percentage of banking activities on their mobile devices. As mobile technologies advance, so will banking capabilities. Ultimately, consumers will feel as...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Healthcare
Mobile devices will enable on-demand, affordable healthcare with capabilities like video conferencing, text-based services, and remote monitoring. Emerging technologies will improve healthcare...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Travel
Mobile commerce already plays a major role in the customer journey when booking travel, and consumers will increasingly book and buy travel via mobile devices. Emerging technologies will...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail
Visual Search Will Elevate mCommerce Revenue In Retail
Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...
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Report The Top Emerging Technology Investments In Insurance In 2020
Tools And Technology: The Digital Insurance Strategy Playbook
December 2, 2019 | Ellen CarneyForrester interviewed more than 30 insurance business and technology decision makers to learn their tech investment priorities for 2020. This report provides insurance digital strategy...
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Report The CIO's Guide To 5G In The Retail Sector
5G Has Huge Disruptive Potential For Retailers, But Key Obstacles Remain
November 13, 2019 | Dan BielerThe retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer...
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Webinar Understand Digital Twin’s Role In Your IoT Journey
November 13, 2019 | Paul MillerThere’s a lot of hype around the digital twin right now, but there’s also clear value. Join this webinar to find out what Forrester believes the digital twin to be, to hear examples of...
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Forum CX SF 2019
The Rise of XD: Master the New Art (and Science) of Experience Design
Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...
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Report Mapping's Third Wave Will Unlock The Physical Future Of Business
By 2023, Cloud Giants Will Subsume The Mapping Industry And Compete For Developers With Open Mapping Platforms
October 8, 2019 | Ted SchadlerAny developer will find building an app with location data for the physical world — whether for the internet of things (IoT), a self-driving car, augmented reality, location intelligence, and so on...
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Report New Technologies Create The Need To Design For New Categories Of Information Workers
The Global Information Worker Population Swells To 1.25 Billion In 2018
September 27, 2019 | Frank E. GillettThis report updates our sizing of the population of information workers — workers who use a PC, smartphone, or tablet for work purposes an hour or more per day. In 2018, this population reached...
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Report How The Home Depot Became A Digital Powerhouse
Omnichannel Strategy And In-House Talent Created The Top-Ranked Mobile App And A "Digital-Plus-Physical" Culture
July 19, 2019 | Allen Bonde, Mike ChirokasThe Home Depot was the top Leader in The Forrester Retail Wave™: US Mobile Apps, Q1 2019, ahead of other digital leaders like Target and Sephora. So, how did it accomplish this? This report...
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Webinar Hot Or Not: The Top Retail Initiatives For 2019
July 10, 2019 | Brendan Witcher, Claudia TajimaFor brands to succeed in the dynamic and constantly evolving world of commerce, they must meet rapidly rising customer expectations with exceptional, relevant, and value-oriented...
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Report The Top Retail Technology Investments In 2019
Retailers Must Distinguish Hot From Hype In Tech Investments
July 9, 2019 | Brendan WitcherWe interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...
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Forum Digital Transformation & Innovation Europe 2019
Master Tech-Driven Transformation
The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...
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Forum Digital Transformation & Innovation India 2019
Master Tech-Driven Transformation
The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...
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Forum Digital Transformation & Innovation 2019
Master Tech-Driven Transformation
The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...
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Report Audio: The State Of Extended Reality (XR) In 2019
Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality
Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train...
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Report The Extended Reality Opportunity Today: Your Employees
Consumers Aren't Ready For Augmented, Virtual, Or Mixed Reality Yet — But Your Workforce Is
April 4, 2019 | Jennifer Wise, Samuel SternThe hype keeps growing about extended reality (XR) — virtual, augmented, and mixed reality (VR, AR, and MR). But the legions playing AR-enabled Pokémon Go that seemed to herald the zombie...
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