Charts & Figures
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Alibaba's Immersive Smart Store, Freshippo, In Shanghai
November 13, 2019
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Houzz's Mobile App Offers A Virtual Reality Home Design Feature
November 13, 2019
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Search Results
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Utilities
Emerging technologies will impact what is possible in the consumer utilities market — electricity, water, and gas — in terms of controlling consumption but will have less influence on direct...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Wealth Management
Future wealth management services will be more natural, personalized, and contextually relevant. Mobile experiences in wealth management will be fueled by emerging technologies and customer-focused...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Transportation
Consumers today regularly engage with transportation-as-a-service models like Uber and Lyft via their mobile devices. As new technologies emerge, the transportation industry will be disrupted once...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Media
More than a quarter of US online adults prefer to use their smartphones to purchase digital or downloadable products. Consumers already regularly spend money on digital media like videogames on...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Insurance
Emerging technologies will shift the traditional insurance industry to adopt new, digital practices. The accompanying PDF provides a closer look at the impact that emerging technologies will have...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Education
Mobile has long promised to be the great equalizer in education by bringing connectivity to the billions of people who own mobile devices. Emerging technologies will scale education with immersive...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Banking
US consumers today complete a double-digit percentage of banking activities on their mobile devices. As mobile technologies advance, so will banking capabilities. Ultimately, consumers will feel as...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Healthcare
Mobile devices will enable on-demand, affordable healthcare with capabilities like video conferencing, text-based services, and remote monitoring. Emerging technologies will improve healthcare...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Travel
Mobile commerce already plays a major role in the customer journey when booking travel, and consumers will increasingly book and buy travel via mobile devices. Emerging technologies will...
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Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Retail
Visual Search Will Elevate mCommerce Revenue In Retail
Mobile has transformed retail by adding proximity and immediacy to the shopping experience: Many visits to US eCommerce sites now occur via smartphones, and US consumers complete a double-digit...
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Report The CIO's Guide To 5G In The Retail Sector
5G Has Huge Disruptive Potential For Retailers, But Key Obstacles Remain
November 13, 2019 | Dan BielerThe retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer...
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Webinar Understand Digital Twin’s Role In Your IoT Journey
November 13, 2019 | Paul MillerThere’s a lot of hype around the digital twin right now, but there’s also clear value. Join this webinar to find out what Forrester believes the digital twin to be, to hear examples of...
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Report Forrester's Moments Index
Quantify Your Customer Engagement To Optimize Your Digital Experience Portfolio
October 17, 2019 | Julie A. AskConsumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and...
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Forum CX SF 2019
The Rise of XD: Master the New Art (and Science) of Experience Design
Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...
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Report New Technologies Create The Need To Design For New Categories Of Information Workers
The Global Information Worker Population Swells To 1.25 Billion In 2018
September 27, 2019 | Frank E. GillettThis report updates our sizing of the population of information workers — workers who use a PC, smartphone, or tablet for work purposes an hour or more per day. In 2018, this population reached...
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Webinar Hot Or Not: The Top Retail Initiatives For 2019
July 10, 2019 | Brendan Witcher, Claudia TajimaFor brands to succeed in the dynamic and constantly evolving world of commerce, they must meet rapidly rising customer expectations with exceptional, relevant, and value-oriented...
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Report The Top Retail Technology Investments In 2019
Retailers Must Distinguish Hot From Hype In Tech Investments
July 9, 2019 | Brendan WitcherWe interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...
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Forum Digital Transformation & Innovation Europe 2019
Master Tech-Driven Transformation
The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...
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Forum Digital Transformation & Innovation 2019
Master Tech-Driven Transformation
The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...
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Report Audio: The State Of Extended Reality (XR) In 2019
Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality
Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train...
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Report The Extended Reality Opportunity Today: Your Employees
Consumers Aren't Ready For Augmented, Virtual, Or Mixed Reality Yet — But Your Workforce Is
April 4, 2019 | Jennifer Wise, Samuel SternThe hype keeps growing about extended reality (XR) — virtual, augmented, and mixed reality (VR, AR, and MR). But the legions playing AR-enabled Pokémon Go that seemed to herald the zombie...
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Webinar Augmented Reality And Virtual Reality In Industry: Good For More Than Just Training
March 11, 2019 | Paul MillerAugmented reality, mixed reality, and virtual reality (collectively referred to as extended reality) are making their way into industrial environments. But there is a disconnect between all the...
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Report The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q1 2019
Eighteen Technologies Underpin Video Initiatives
January 30, 2019 | Nick BarberVideo is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in video, companies are evaluating and adopting a range of contributing...
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Report New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019
Forrester's Landscape Overview Of 21 AR, VR, And MR Providers
January 23, 2019 | Carlton A. Doty, Annika GundersonAugmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR...
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Report Emerging Technology Spotlight: Augmented, Virtual, And Mixed Reality
Augmented, Virtual, And Mixed Reality Improve Employee Productivity
October 22, 2018 | J. P. GownderAugmented, virtual, and mixed (AR, VR, and MR) reality have ridden the waves of hype both up and down, but real organizations are gaining value from these technologies outside the media spotlight....
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