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The Brand Experience Playbook For 2020

Create A Customer-Obsessed Brand Experience

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

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  • Report Brand Spotlight: The Best And Worst Of 2019

    January 13, 2020 | Dipanjan Chatterjee

    This report is about the best and worst of brand building in 2019, a year in which some iconic brands reinvented themselves while others struggled to remain relevant. Read this report to find out...

  • Report How Direct Brands Are Transforming The Customer/Brand Relationship

    They Are Uniquely Intelligent, Brutally Honest, And Fanatically Fair
    April 2, 2019 | Dipanjan Chatterjee

    The success of direct-to-consumer companies has transformed the relationship between brands and customers. These brands have changed how we buy, and they have redefined what it means to be a brand....

  • Forum Consumer Marketing 2019

    Beyond The Direct-To-Consumer Revolution
    April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

    Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

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