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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Investment Companies All Talk Alike

    Investment Companies Fail To Produce Content That Gives Customers Reason To Believe Them
    March 8, 2018 | Ryan Skinner

    Investment firms are fighting for an estimated $30 trillion in new assets under management for individuals between 2015 and 2020. And new digital investment firms (so-called robo-advisors) join the...

  • Workshop MARKETING EUROPE 2016

    Forum For Marketing Leaders #FORRMktgEU
    May 23, 2016 | London | Melissa Parrish, James L. McQuivey, Anjali Lai

    As digital technologies empower independence and fragment attention, modern marketing teams must deepen their understanding of their rapidly evolving digital customers. Marketing professionals...

  • Workshop Forrester's Forum For Marketing Leaders

    Connect | Engage | Deliver
    April 29, 2015 | London | Luca S. Paderni, James L. McQuivey, Martin Gill

    In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are...

  • Report Build An Engagement Strategy For Europe's Social Snackers

    Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®
    August 6, 2014 | Ryan Skinner

    European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

  • Workshop Forrester's Forum For Marketing Leaders

    Beyond The Campaign: Deliver Real-Time Customer Value
    May 13, 2014 | London | Luca S. Paderni, David M. Cooperstein, Carlton A. Doty

    Marketing campaigns are dead. Why? Because people despise and distrust push-style marketing methods that interrupt or intercept them — 49% of consumers don't trust digital ads; 38% don't...

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