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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Five Ways CPG Marketers Are Fighting The Recession

    And What All Marketing Leaders Can Learn From Them
    July 16, 2009 | Lisa Bradner

    The recession has battered the consumer packaged goods (CPG) industry as it has almost every other sector. But while many large CPG companies are bruised, they are certainly not taking things lying...

  • Report Interactive Marketing Channels To Watch In 2009

    The Recession Inhibits Firms From Trialing Emerging Channels
    June 4, 2009 | Shar VanBoskirk

    Because of the recession, this year marketers decline their use of brand-oriented display media and are particularly shy to adopt emerging channels like online video and mobile marketing. Instead,...

  • Report Peer Influence In An Unstable Economy

    Tap Consumer Trust In Each Other To Build Brand Relationships
    February 17, 2009 | Josh Bernoff

    Marketers should prioritize energizing customers over just talking to them when the economy is this unstable. Why? Consumers trust word of mouth most — and it has proven business impact. Most...

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