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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Five Ways CPG Marketers Are Fighting The Recession

    And What All Marketing Leaders Can Learn From Them
    July 16, 2009 | Lisa Bradner

    The recession has battered the consumer packaged goods (CPG) industry as it has almost every other sector. But while many large CPG companies are bruised, they are certainly not taking things lying...

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