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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Three Ways To Find, Create, And Energize Advocates

    Promote, Find, And Attract The Mass Influencers Who Matter
    September 29, 2010 | Augie Ray

    Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...

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