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  • Report The ROI Of EX

    Apply Forrester's Total Economic Impact™ (TEI) Model To Determine The Costs And Benefits Of Employee Experience Improvement
    September 3, 2019 | Samuel Stern, Andrew Hewitt, Adam Schlegel

    EX is becoming ever more important due to an increasingly educated workforce, incredibly low unemployment rates, pervasive AI/automation, and workplaces beset by multiple transformation...

  • Report The ROI Of CX Transformation

    The Business Case Report In The CX Transformation Playbook
    August 15, 2019 | Maxie Schmidt-Subramanian

    Customer experience (CX) transformation efforts bring benefits like increased customer retention and greater cross-sell opportunity. To get those benefits, CX leaders need to invest in areas like...

  • Report Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook
    July 31, 2019 | Rusty Warner, Benjamin Brown

    Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a...

  • Report The ROI Of Customer Loyalty

    Business Case: The Customer Loyalty Playbook
    April 18, 2019 | Emily Collins, Reggie Lau

    Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for...

  • Report Effective Enterprise Collaboration Grows Your Bottom Line

    Business Case: The Enterprise Collaboration Playbook
    March 21, 2019 | TJ Keitt, Liz Witherspoon

    Business leaders often turn to application development and delivery (AD&D) pros for tools to make the business more collaborative. And AD&D pros oblige, deploying a portfolio of collaboration...

  • Report Quantifying The Business Value Of SaaS

    Business Case: The SaaS Transformation Playbook
    February 15, 2019 | Liz Herbert, Adam Schlegel

    Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on...

  • Report The ROI Of Privacy

    Business Case: The Customer Trust And Privacy Playbook
    February 5, 2019 | Fatemeh Khatibloo, Reggie Lau

    Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...

  • Report Build The Business Case For GRC

    Business Case: The Governance, Risk, And Compliance Playbook
    November 29, 2018 | Nick Hayes

    The business case for governance, risk management, and compliance (GRC) efforts too often relies on the fear of costly events or regulatory action. This report helps GRC leaders elevate the...

  • Report Interactive Tool: Calculating The ROI Of Track And Trace Solutions

    August 9, 2018 | Dan Bieler

    Use this ROI estimator tool to calculate the potential business benefits of your digital track and trace investments or as example for your investments into other business solutions the internet of...

  • Report Building Your Digital Business Case: The ROI Of Track And Trace Solutions

    Recognize The ROI Of Track And Trace Solutions To Help Build Other IoT-Based Business Cases
    August 9, 2018 | Dan Bieler

    Building the business case for your digital investment is hard. So drill into the specifics of any given process you intend to digitize. This report is part of a series of digital business case...

  • Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    May 9, 2018 | Kate Leggett, John Bruno

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...