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Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)
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Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...
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Report Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)
ForecastView Document
Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising...