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  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report The Forrester Wave™: Enterprise Health Clouds, Q3 2019

    The Nine Providers That Matter Most And How They Stack Up
    September 11, 2019 | Jeff Becker

    In our 31-criterion evaluation of enterprise health cloud providers, we identified the nine most significant ones — Amazon Web Services (AWS), Atos, Google, IBM, Microsoft, NTT DATA, Philips,...

  • Report Now Tech: Translytical Data Platforms, Q3 2019

    Forrester's Overview Of 18 Translytical Data Platform Providers
    August 16, 2019 | Noel Yuhanna, Mike Gualtieri

    You can use translytical data platforms to reduce architectural complexity, infuse transactional applications with real-time insights, and accelerate new insights by leveraging a common data...

  • Report The Forrester Wave™: Enterprise BI Platforms (Vendor-Managed), Q3 2019

    The 14 Providers That Matter Most And How They Stack Up
    July 29, 2019 | Boris Evelson

    In our 19-criterion evaluation of vendor-managed enterprise business intelligence (BI) platforms providers, we identified the 14 most significant ones — 1010data, Amazon Web Services, Birst, Domo,...

  • Report Now Tech: Location Intelligence Technologies, Q3 2019

    Forrester's Overview Of 34 Location Intelligence Technology Providers
    July 18, 2019 | James McCormick, Emily Miller

    You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...

  • Report The Forrester Wave™: Digital Experience Platforms, Q3 2019

    The 10 Providers That Matter Most And How They Stack Up
    July 8, 2019 | Mark Grannan, Ted Schadler

    In our 33-criterion evaluation of digital experience (DX) platform providers, we identified the 10 most significant ones — Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle,...

  • Report Now Tech: Digital Experience Platforms, Q3 2019

    Tools And Technology: The Digital Experience Delivery Playbook
    July 5, 2019 | Mark Grannan

    You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...

  • Report Choose The Right CRM Solutions For Your Organization

    Tools And Technology: The CRM Playbook
    July 5, 2019 | Kate Leggett

    The CRM technology landscape is changing with the commoditization of core features, the fragmentation of CRM, the rise of platforms and ecosystems of value, and the need to provide...

  • Report The Forrester Wave™: Customer Service Solutions, Q2 2019

    The 12 Providers That Matter Most And How They Stack Up
    June 18, 2019 | Kate Leggett

    In our 33-criterion evaluation of customer service solution providers, we identified the 12 most significant ones — Appian, bpm'online, Freshworks, Microsoft, Oracle, Pegasystems, Salesforce, SAP,...

  • Report Now Tech: Industrial IoT Software Platforms In China, Q2 2019

    Forrester's Overview Of 40 Industrial IoT Software Platform Providers
    June 12, 2019 | Danny Mu

    Firms operating in China can use industrial internet of things (IoT) software platforms to achieve operational excellence, improve customer experience, and innovate new business models. But to...

  • Report Now Tech: IoT Data Management Solutions, Q2 2019

    Forrester's Overview Of 22 IoT Data Management Solution Providers
    June 6, 2019 | Noel Yuhanna, Michele Goetz

    You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...

  • Report The Forrester Wave™: Database-As-A-Service, Q2 2019

    The 12 Providers That Matter Most And How They Stack Up
    June 4, 2019 | Noel Yuhanna

    Database-as-a-service (DBaaS) has become critical for all businesses to build and support modern business applications and operational systems. In our 27-criterion evaluation of DBaaS providers, we...

  • Webinar Forrester’s Vision For The Future Of Business Applications

    This webinar helps application development and delivery leaders set a vision for their future business applications landscape. We explain why and how smart, modern, flexible, and...

  • Report Now Tech: Enterprise Health Clouds, Q2 2019

    Forrester's Overview Of 29 Enterprise Health Cloud Providers
    May 21, 2019 | Jeff Becker

    You can use enterprise health clouds to reduce infrastructure costs, create a 360-degree view of the consumer, and deploy compelling new high-touch engagement solutions. But to realize these...

  • Report Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
    May 17, 2019 | Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

  • Report Is SAP The Right Fit For Your Digital Business?

    Your Guide To Sorting Through The Hype And Misconceptions To Make Smarter Choices With SAP
    May 6, 2019 | Liz Herbert

    SAP has a massive global presence, touching a substantial portion of transactions in some way. Despite what you might think, it's not the same software corporation that it was even 10 years ago....

  • Report Five Questions For Your Next-Generation SAP Services Provider

    Use Insights From Recent Customer Discussions To Determine If Your Future Partner Is Equipped To Lead Your SAP-Driven Transformation
    May 6, 2019 | Amanda LeClair

    SAP customers face massive transformation, due to both their internal priorities and SAP's shifts in strategy. Clients must define what transformation means for their organization, evaluate how...

  • Report SaaS Marketplaces Are The New Frontier Of Enterprise Software

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration
    May 3, 2019 | Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model...

  • Report Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports
    April 26, 2019 | Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics...

  • Webinar Blockchain/DLT: A Review Of The State Of The Art

    April 24, 2019 | Martha Bennett

    The rate of innovation in distributed ledger technology (DLT, also known as blockchain) has been, and still is, tremendous. We’re also seeing projects transition from pilot phase to...

  • Report Prepare For Blockchain In Your Supply Chain

    There's Hope Beyond The Hype
    April 9, 2019 | George Lawrie, Martha Bennett

    Blockchain solutions appear to promise resolution to long-term supply chain challenges such as end-to-end visibility, transparency, and intelligent fulfillment. Traditional supply chains achieve...

  • Report Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

    Partner Alliances Can Make Or Break Your Digital Experience — Here's How To Avoid Disasters And Work Partnerships To Best Advantage
    April 5, 2019 | Ted Schadler

    Software vendors and service providers need each other to survive. And digital leaders need them to work well together to build great digital experiences. But how these complex relationships work...

  • Report Forrester Infographic: Digital Services Acquisitions Expedite Market Consolidation

    March 29, 2019 | Amanda LeClair

    In the quest to deliver end-to-end digital transformation services, the lines between a business consultancy, systems integrator, and agency continue to blur. Many services firms pursue aggressive...

  • Report Best Practices: Cloud Database Migrations

    Leverage Tools To Minimize Risks And Accelerate Migrations
    March 22, 2019 | Noel Yuhanna

    Cloud databases have exploded on the scene as organizations look at faster and more scalable deployments and lower their costs. However, cloud database migrations are not simple lift-and-shift;...

  • Report The Forrester Wave™: Big Data NoSQL, Q1 2019

    The 15 Providers That Matter Most And How They Stack Up
    March 14, 2019 | Noel Yuhanna

    NoSQL has become critical for all businesses to support modern business applications. In our 26-criterion evaluation of NoSQL providers, we identified the 15 most significant ones — Aerospike,...

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