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  • Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

    Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy
    October 3, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers...

  • Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 1

    Understand The Operating System Preferences Of Male And Female Smartphone Users To Build An Effective Mobile Engagement Strategy
    September 29, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers...

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