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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Digital Operations Platforms, Q1 2020

    Tools And Technology: The Digital Operations Platforms Playbook
    March 12, 2020 | Liz Herbert

    You can use digital operations platforms (DOPs) to adapt production and supply chains to meet customer expectations; account, bill, and measure the success of new pricing models and ventures; and...

  • Report Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers
    January 11, 2019 | Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

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