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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Q&A: What Marketers Need To Know About Social Media Consumer Segmentation

    Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights
    July 22, 2020 | Ryan Skinner

    Social media data, in the form of profiles, connections, likes, shares, and posts, can be the raw material for remarkably relevant marketing. The data serves as a map to consumers' preferences,...

  • Report Now Tech: Social Listening Platforms, Q3 2020

    Forrester's Overview Of 25 Social Listening Platform Providers
    July 9, 2020 | Jessica Liu

    You can use social listening platforms (SLPs) to measure brands' social media efforts, conduct market research, and propel product innovation. But to realize these benefits, you'll first have to...

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