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Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report The Forrester Wave™: Healthcare Analytics, Q4 2018

    The 11 Providers That Matter Most And How They Stack Up
    November 26, 2018 | Arielle Trzcinski

    In our 33-criterion evaluation of healthcare analytics providers, we identified the 11 most significant ones — Arcadia.io, Cognizant, Health Catalyst, IBM, MedeAnalytics, NTT DATA, Optum, Philips,...

  • Report The Forrester Wave™: Marketing Resource Management, Q3 2018

    The Eight Providers That Matter Most And How They Stack Up
    August 22, 2018 | Rusty Warner, Ryan Skinner

    In our 35-criteria evaluation of marketing resource management (MRM) providers, we identified the eight most significant ones — Aprimo, BrandMaker, IBM, Percolate, SAP, SAS, Stylelabs, and...

  • Report Transform Marketing With Customer Journey Analytics

    Understand Customer Experiences To Improve Brand Perception, Lower Costs, And Stop Churn
    July 5, 2018 | Tina Moffett

    B2C marketers know that understanding customers' journeys is important, but they struggle to find and activate journey-related insights. Enter the discipline of customer journey analytics, which...