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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Key Lessons To Perfect Your Sales Enablement Strategy

    Based On The Forrester Wave™: Sales Content Solutions, Q3 2020
    Thursday, October 29, 2020, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Laura Ramos

    As marketers and sellers rely more on digital means to meet buyers’ changing expectations and to engage at a pandemic-induced distance, your ability to prep sellers to be more effective in...

  • Report The Forrester Wave™: Content Marketing Platforms For B2B Marketers, Q2 2019

    The 10 Providers That Matter Most And How They Stack Up
    May 6, 2019 | Laura Ramos, Ryan Skinner

    In our 30-criterion evaluation of content marketing platform (CMP) providers for B2B marketers, we identified the 10 most significant ones — BrandMaker, Contently, Kapost, NewsCred, Percolate,...

  • Report Now Tech: Content Marketing Platforms, Q4 2018

    Forrester's Overview Of 33 Content Marketing Platform Providers
    December 17, 2018 | Ryan Skinner

    You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to...

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