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As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Webinar Balancing The Privacy-Personalization Paradox

    Thursday, February 27, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Fatemeh Khatibloo

    Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...

  • Webinar The Future Of The Third-Party Cookie

    Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem
    Monday, February 24, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Fatemeh Khatibloo, Stephanie Liu, Tina Moffett

    With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...

  • Report The Mechanics Of Trust

    Processes: The Customer Trust And Privacy Playbook
    December 20, 2018 | Fatemeh Khatibloo

    In today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...

  • Report The Anatomy Of A Preference Center

    Enterprise Preference Management Gives Consumers Control For Better Customer Engagement
    December 20, 2018 | Fatemeh Khatibloo, Stephanie Liu

    B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share...

  • Report Predictions 2019: B2C Marketing

    Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles

    Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...

  • Report Q&A: What Marketers Need To Know About Zero-Party Data

    October 10, 2018 | Fatemeh Khatibloo

    B2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...

  • Report The State Of Marketing Database Services: Everything Old Is New Again

    Things To Consider Before Writing Your Next RFP
    May 1, 2018 | Fatemeh Khatibloo

    As digital marketers become increasingly data-driven and CMOs demand better customer insights, the legacy "marketing database" is rising once again. B2C marketers have to ask tough questions to...

  • Report The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018

    The Eight Agencies That Matter Most And How They Stack Up
    April 24, 2018 | Fatemeh Khatibloo, Stephanie Liu

    In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions...