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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Create A Loyalty Strategy, Not Just A Rewards Program

    Executive Overview: The Customer Loyalty Playbook
    March 26, 2020 | Emily Collins

    Earning customer loyalty demands more than implementing a rewards program. Strategies that rely purely on loyalty programs offering points and discounts miss an opportunity to drive deeper...

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