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  • Michele Goetz
  • Use customer insights to gain competitive advantage

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  • Report The Forrester Wave™: AI Consultancies, Q3 2019

    The 13 Providers That Matter Most And How They Stack Up
    September 16, 2019 | Michele Goetz

    In our 23-criterion evaluation of AI consultancies, we identified the 13 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, EPAM, EY, IBM, KPMG, McKinsey & Company, PwC, Tech...

  • Report Now Tech: IoT Data Management Solutions, Q2 2019

    Forrester's Overview Of 22 IoT Data Management Solution Providers
    June 6, 2019 | Noel Yuhanna, Michele Goetz

    You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...

  • Report Forrester Infographic: AI Experiences A Reality Check

    Three Challenges Hold Firms Back From Achieving Enterprise AI Aspirations

    AI's potential has given companies lofty expectations of transforming their business and dominating their market. But data quality, talent scarcity, and a trust gap serve as a reality check. Most...

  • Webinar AI Predictions For 2019: Surprise! AI Is More Than An Algorithm

    January 29, 2019 | Michele Goetz, Elizabeth Cullen

    AI: Everyone wants it. Everyone is trying it. Everyone is waking up to the reality of it. So what is the reality of AI? Michele Goetz and Elizabeth Cullen take you through...

  • Report Evaluate Your Data And Information Management Maturity

    Assessment: The Data Management Playbook
    January 16, 2019 | Michele Goetz

    Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...

  • Report Now Tech: AI Consultancies, Q4 2018

    Forrester's Overview Of 24 AI Service Providers
    December 21, 2018 | Michele Goetz

    You can use artificial intelligence consultancies to facilitate AI strategy and design, augment data science resources, and provide digital transformation and data support. But to access these...

  • Report Data Technology Pathfinder

    Landscape: The Data Management Playbook
    December 19, 2018 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • Report Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook
    November 20, 2018 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • Report Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook
    November 16, 2018 | Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM)...

  • Report Customer Experience Demands Outcome-Oriented Data Governance

    Processes: The Data Management Playbook
    November 16, 2018 | Michele Goetz

    Data governance programs often start with a burst of enthusiasm and then fade away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with...

  • Report Data Performance Management Is Essential To Prove Data's ROI

    Performance Management: The Data Management Playbook
    November 13, 2018 | Michele Goetz

    Insight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects and chief data officers (CDOs) close the...

  • Report Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook
    November 13, 2018 | Michele Goetz

    Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 12, 2018 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report STIR Your Data For Context

    The Definitive Guide To Semantics
    November 8, 2018 | Michele Goetz

    Your business stakeholders, data scientists, and analysts want data to just work. Today, that simply isn't the case. They are spending too much time taking on data management and governance tasks...

  • Report The Forrester Wave™: Machine Learning Data Catalogs, Q2 2018

    The 12 Providers That Matter Most And How They Stack Up
    June 21, 2018 | Michele Goetz

    In our 29-criteria evaluation of machine learning data catalogs (MLDCs) providers, we identified the 12 most significant ones — Alation, Cambridge Semantics, Cloudera, Collibra, Hortonworks, IBM,...

  • Report Now Tech: Machine Learning Data Catalogs, Q1 2018

    Forrester's Overview Of 23 Machine Learning Data Catalogs
    March 27, 2018 | Michele Goetz

    You can use machine learning data catalogs (MLDCs) to interpret and optimize the use of disparate data sources, reconcile policies across data use, and democratize data to the edge of business. But...

  • Report Data Is Business; Are You Prepared?

    Benchmarks: The Data Management Playbook
    February 14, 2018 | Michele Goetz

    The great awakening that data is business is clear to enterprise architects. The next step is to set the right priorities and agenda to shore up your data management capabilities to support systems...

  • Report Data Engineers Have Become More Important Than Data Scientists

    Invest In Data Engineers To Close The Gap In Your Systems Of Insight
    November 9, 2017 | Michele Goetz

    Enterprises want to get value out of their data faster and at scale. Chief data officers recognize that technology alone can't solve this challenge. They are also rethinking their teams and adding...

  • Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...