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  • Sarah Dawson

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  • Webinar 2020 Media Predictions: The Media Disruption Just Won't Stop

    Wednesday, December 4, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Collin Colburn, Sarah Dawson, Jim Nail

    2020 will kick off a new decade for the media industry with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...

  • Webinar Predictions 2020: B2C Marketing

    Wednesday, November 20, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett, Sarah Dawson

    Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected...

  • Report Chart Your Course To Customer Loyalty Maturity

    Roadmap: The Customer Loyalty Playbook
    November 15, 2019 | Emily Collins, Sarah Dawson

    B2C marketers trying to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement practices. If you...

  • Report Predictions 2020: B2C Marketing

    Economic Uncertainty Forces B2C Marketers To Rethink Their Engagement Strategies
    October 29, 2019 | Tina Moffett, Sarah Dawson, Jim Nail

    Unpredictable economic times, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2020, we predict that marketers will build on efforts to...