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As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Webinar Predictions 2020: Retail

    2020 will be a(nother) year of upheaval in global society and its institutions. Elections, trade barriers, climate change, and more have both consumers and businesses on edge. To evolve and grow,...

  • Report The Forrester Retail Quarterly Earnings Review, Q3 2019

    Highlights From 21 Retail Q3 2019 Earnings Call Transcripts
    January 17, 2020 | Fiona Swerdlow, Madeline Cyr

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers' cross-touchpoint...

  • Report Research Overview: Digital Supply Chain

    A Guide To Digitally Transforming Your Supply Chain
    January 13, 2020 | George Lawrie, Luis Deya

    This report is a brief overview of our supply chain series and contains links to the Forrester reports in it. It guides digital business professionals on how to overcome the modern challenges and...

  • Report Now Tech: Retail Planning, Q4 2019

    Forrester's Overview Of 25 Retail Planning Providers
    December 24, 2019 | George Lawrie

    You can use retail planning solutions to optimize assortments for each market segment and store cluster by segmenting markets and clustering stores with similar patterns of trade; to forecast and...

  • Report The Top Strategies For Replatforming Your Commerce Solution

    Knowing Your Digital Maturity — And Tracking Customer Expectations — Is Critical To Staging A Successful Launch
    December 17, 2019 | Joe Cicman

    As customer expectations continue to rise and a new generation of digital buyers enters the market, delivering compelling digital experiences requires new levels of agility. And the stakes are...

  • Report Redefining The Three Commerce Technology Models For Today's Business Requirements

    Tools And Technology: The Retail eCommerce Playbook
    November 22, 2019 | Emily Pfeiffer, George Lawrie, Joe Cicman

    The original on-premises, limited, legacy commerce suites and platforms are being reborn, creating open architecture to allow commerce businesses to implement only and exactly what they need to...

  • Report Digital Store Capabilities Benchmark In Singapore

    November 18, 2019 | Xiaofeng Wang, Tom Mouhsian

    Forrester's 2019 Digital Store Capabilities Assessment benchmarked six retailers in Singapore. Digital business executives at retailers can use this report to understand how their digital store...

  • Report Predictions 2020: Retail

    To Grow, Retailers And Brands Must Navigate The Rough Social And Economic Waters Ahead

    Digital business retail pros, get ready for yet another tumultuous year in 2020. Social responsibility, continued expansion into new services, and data mastery are just some of the areas that we...

  • Report The Forrester Retail Quarterly Earnings Review, Q2 2019

    Highlights From 22 Retail Q2 2019 Earnings Call Transcripts
    October 18, 2019 | Fiona Swerdlow

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report Redesign SaaS Pricing To Win, Retain, And Upsell Customers

    Measure Customers' Size And Complexity To Better Align Pricing With Business Value
    October 1, 2019 | Duncan Jones

    Good pricing models help software-as-a-service (SaaS) providers win more deals, improve renewal rates, and increase upselling. This report shows application development and delivery (AD&D) pros why...

  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 18 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Now Tech: Pricing And Promotion, Q3 2019

    Forrester's Overview Of 23 Pricing And Promotion Providers
    July 15, 2019 | George Lawrie

    You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

  • Report The Forrester Retail Quarterly Earnings Review, Q1 2019

    Highlights From 20 Retail Q1 2019 Earnings Call Transcripts
    July 12, 2019 | Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report The Top Retail Technology Investments In 2019

    Retailers Must Distinguish Hot From Hype In Tech Investments
    July 9, 2019 | Brendan Witcher

    We interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...

  • Report The Forrester Retail Quarterly Earnings Review, Q4 2018

    Highlights From 23 Retail Q4 2018 Earnings Call Transcripts
    May 15, 2019 | Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    May 8, 2019 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • Report The Forrester Retail Quarterly Earnings Review, Q3 2018

    Highlights From 19 Retail Q3 2018 Earnings Call Transcripts
    April 30, 2019 | Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint...

  • Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook
    April 29, 2019 | Michelle Beeson

    Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...

  • Report Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook
    April 16, 2019 | Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...

  • Report Paving The Path To Omnichannel Commerce

    Road Map: The Omnichannel Commerce Playbook
    March 5, 2019 | Brendan Witcher

    Digital business professionals have recognized the need for omnichannel programs for years, but many are unsure of where to start. This report guides digital business pros on how to craft an...

  • Report Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers
    December 21, 2018 | Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select...

  • Report Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

    Benchmarks: The Omnichannel Commerce Playbook
    December 19, 2018 | Michelle Beeson

    Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel...

  • Report Predictions 2019: Retail

    Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands

    Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of...

  • Report The Forrester Wave™: Omnichannel Order Management Systems, Q3 2018

    The 10 Providers That Matter Most And How They Stack Up
    September 24, 2018 | Brendan Witcher

    In our 40-criteria evaluation of omnichannel order management system (OMS) providers, we identified the 10 most significant ones — Aptos, Digital River, IBM, Jagged Peak, Kibo, Magento, Manhattan...